NCC Media, one of America’s leading advertising sales, marketing and technology organizations, announced today the launch of the new NCC Automotive Marketing team. The new group’s aim is to serve auto marketers and their ad agencies by providing highly tailored consumer research and assembling comprehensive, customized marketing campaigns across multiple platforms. The group will be led by Andrew Capone, NCC’s Senior Vice President of Marketing & Business Development.
The automotive and media landscapes have shifted markedly over the last few years, and the next decade will see a revolution in how auto marketers target, reach and sell to a rapidly evolving consumer base. The new group will reach cable television, digital media, interactive video, sales promotions, branded content, mobile, social media and additional platforms.
The group will expand upon NCC’s existing relationships with auto manufacturers and ad agencies and will work hand in hand with the company’s regional ad sales offices and the automotive field marketing teams of NCC’s vast cable, satellite and telco affiliate partners. The group also will look to expand NCC’s business in the motorcycle, power sports, RV and aftermarket products subcategories.
“Automotive marketers and their ad agencies are seeking consultative media partners who can contribute to the growth of their businesses, not just sell them ad impressions. NCC is making a considerable investment in staff and in cutting-edge research and big data that will allow auto marketers of every stripe to better utilize our unrivaled consumer targeting and advanced advertising technologies in the years ahead,” said Capone.
NCC Automotive Marketing has offices in New York, Detroit and Los Angeles, and is staffed by a team of experts with decades of OEM and automotive category marketing and advertising expertise.
Ed Collins, based in Los Angeles, has been named Director, Automotive Marketing and Business Development. Collins has been with NCC Media since 2010, and has previously held executive positions with DGWB, where he led the AutoNation account, and Time Inc., where he worked with leading automotive companies including Ford, Lincoln and Mercury. Collins also was the executive vice president overseeing the Mercury brand at Young & Rubicam, and led efforts for the western U.S. territory for the Lincoln Mercury Dealer Association. Collins also spent nearly 10 years working with automotive companies, including Volkswagen, Infiniti and Nissan with Berlin Cameron, DDB Needham, Hill Holiday, and TBWA Chiat Day.
Lisa Pilzner has been named Director, Automotive Strategy and Business Development, and is based in Detroit. Pilzner joined NCC in 2012 as a Sales Manager. Previously, Pilzner was SVP, Media Director with Starcom Worldwide, where she was the strategic manager of General Motors’ national broadcast investments and oversaw the execution of divisional print media plans. Pilzner also previously led GM’s regional and local dealer group business across their broad portfolio, including the Chevrolet, Cadillac, Hummer, Saab, Buick, Pontiac and GMC brands. Before Starcom, Pilzner was VP, Associate Media Director with FCB Worldwide, where she managed the Chrysler and Jeep local dealer business.
Other members of the new team include Account Managers Scott Robertson in Los Angeles, Rich Attardi in New York, and Deanna Stromback and Dan Dilloway in Detroit. Robertson joined NCC on May 1 from Innocean USA where he was Media Director for the Hyundai Dealer Advertising Association. He has more than twenty years of automotive advertising experience, including stints as Media Director for Team One, where he lead efforts for the Western and Southern regions of the Lexus Dealers Association, and leadership positions with ad agencies serving a variety of OEM’s and dealer associations, including Volkswagen, Isuzu and Mercedes Benz.
Attardi, who will focus on serving European auto accounts, motorcycle manufacturers and the auto aftermarket, and Stromback and Dilloway, who primarily serve the ad agencies and marketers of domestic manufacturers, join the team from existing roles at NCC Media, with strong records of success with automotive accounts. They have developed hundreds of comprehensive cable and digital advertising plans for ad agencies and manufacturers over the years. In their new, enhanced roles, they will utilize the new wave of targeting data and ad products of NCC’s cable, satellite and telco affiliates to craft multiplatform automotive ad solutions.
Brian Prebut, based in New York, also joins the group as Senior Planner, Automotive Marketing.
About NCC Media:
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telco operators in every U.S. market. NCC Media meets marketers’ needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast, Cox and Time Warner Cable – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the television and digital media plans of tomorrow and today.