Digital Motorworks, Inc., a division of Automatic Data Processing, Inc. (NASDAQ: ADP) announced its ongoing support of automotive dealers to enroll in the SiriusXM Pre-Owned Vehicle Program, which gives a 3-month SiriusXM subscription to customers purchasing any pre-owned vehicle with a factory-installed satellite radio. Since 1995, Digital Motorworks has acted as a trusted data intermediary between dealers and a select group of partners, including OEMs, online vehicle listings and finance companies.
Dealers nationwide are currently participating in the SiriusXM Pre-Owned Vehicle Program including many of the pre-owned vehicle dealerships of all major automotive manufacturers and the largest dealer groups. They are adding significant value to their pre-owned business by providing this benefit to their customers. Best of all, there is no charge for giving customers a 3-month SiriusXM subscription ($58 value). Customers can drive off the lot and immediately enjoy SiriusXM’s commercial-free music, premier sports talk and live events, comedy, news, exclusive talk and entertainment as well as traffic and weather.
“ADP is pleased to help provide dealers access to popular in-vehicle entertainment from SiriusXM. The SiriusXM Pre-owned Vehicle Program allows dealers to effectively demonstrate satellite radio for their customers and the 3-month SiriusXM subscription adds value to the superior inventory of pre-owned vehicles available at participating dealerships across the country,” said Howard Gardner, Divisional Vice President and General Manager, Digital Motorworks.
“Customers buying pre-owned vehicles from more than 7,000 participating auto dealerships across the country can be assured of getting SiriusXM’s best-in-class audio entertainment at the touch of a button,” said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing and Retail Sales, SiriusXM. “The J.D. Power and Associates 2012 U.S. Multimedia Quality and Satisfaction Study™ recently determined that premium audio systems with SiriusXM drive higher customer satisfaction and we are proud that a growing list of dealers across the country see the value of giving their pre-owned vehicle customers a 3-month subscription to satellite radio.”
Newly participating dealers, as well as those currently participating in the SiriusXM Pre-Owned Vehicle Program will be entered in the “Rock the Lot” Sweepstakes for a chance* to win a trip to attend the Rock and Roll Hall of Fame Induction Ceremony in Los Angeles on April 18, 2013. Enroll in the SiriusXM Pre-Owned Vehicle Program by February 11, 2013. See Official Rules and enroll at www.siriusxm.com/rockthelot.
For more information on the SiriusXM Pre-Owned Vehicle Program please visit www.siriusxmpreownedtrial.com, or contact Digital Motorworks by phone at: 1-512-493-0341 or email at siriusxm_support@
For more information on SiriusXM, please visit www.siriusxm.com.
About ADP
Automatic Data Processing, Inc. (Nasdaq: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world’s largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, agriculture and heavy equipment dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company’s Web site at www.ADP.com.
About DMI
Digital Motorworks Inc. (DMI) provides the automotive industry with dealership management system (DMS) data and related solutions for a variety of business initiatives, including consumer-facing website content, inventory management tools, OEM certified pre-owned vehicle programs, vehicle valuations, parts locators, service marketing programs, service history reports, customer relationship management, and OEM analytics and reporting.
We collect, clean, enhance and deliver accurate, timely data to leading OEMs, third parties, and major dealer groups. Our InfoIQ® Solutions — data products and related applications — provide the business insight needed to help sell more new and used vehicles, service and parts. We have over 15 years’ experience delivering high quality data to the automotive industry, and we believe that’s why more manufacturers and third-parties come to us than any other data aggregator.
About the SiriusXM Rock the Lot Sweepstakes
* See Official Rules and complete details at www.siriusxm.com/rockthelot. No Purchase Necessary to Enter or Win. A purchase will not increase your chances of winning. Void where prohibited. U.S. Law Governs. Open only to legal residents of the 48 contiguous United States, and DC, 21 and older. If you successfully activated your enrollment in the Program by 11/18/12, you may automatically be entered. All other eligible dealerships go to www.siriusxmpreownedtrial.com, and get your dealership enrolled in the Program by 11:59 pm ET on 2/11/13, to enter for the chance to win. Winners determined by random drawings. TOTAL ARV of all prizes: $55,970.
