Trending Auto Retail News
How to Measure Social Media Campaigns with Return on Effort
Smart Insights identifies a key factor in measuring social media success: Return on Effort (ROE). ROE is the amount of effort returned for effort put out - this growth, as intangible as it may seem, is essential to developing and rating your social media campaign....
Chrysler’s Hallmark Improvements: April, Auto Show and Beyond
Chrysler's new vehicle sales drove the brand ahead of its past performance, beating many sales records for the last 5 years and hitting an all-time high for March since 2007. From the new Jeep lines, recently revived Dodge Dart, Fiat, re-branded Ram, Challenger, and...
Verano Guards Peyton Manning’s Blindside in New TV Spot
Star quarterback returns to Buick to promote safety features DETROIT – Football star Peyton Manning returns to TV screens across the country during this weekend’s NCAA® Men’s Basketball Final Four®. The spot, called “Blindsided,” is Manning’s second contribution to...
Industry Research: Auto Liability Insurance Regulations and Framework
UPenn professors do a complete audit of the automobile industry's liability insurance. Educational experts address Ethics, Selection and Moral Hazards as well as Risk-based pricing, Underwriting, Contract Design, Loss Prevention, and more topics in-depth to the...
Does Your Auto Dealership’s Sales Process Meet Customer Standards?
On NCMi, Jeremy Anwyl, the Vice Chairman of Edmunds, explains problem areas and customer views on the vehicle buying process. Through a model exercise with many representatives from dealerships, he nails three "pain" points, areas in the process where consumers and...
DealerRater Integrates Car Dealer Reviews into vAuto Genius Lab’s AutoVisor Product
WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced a partnership with vAuto to integrate DealerRater car dealer reviews into vAuto Genius Labs’ AutoVisor product, a dynamic vehicle validation tool. Through this partnership,...
Fixed Ops Breakdown: What Parts Interest Consumers Most, Online and at the Dealership
Google provides a study on the automotive aftermarket. The following slideshow explains how internet search is affecting the Automotive Parts, Tires and Service industry and purchasing process. Increases in traffic include: 40% of referrals for Parts, Tires, Service...
Oil Change Service, Leading Driver of Service Traffic and Cross-Selling Opportunities
Search Auto Parts suggests dealers take advantage of the opportunity behind regular oil change service appointments. Experts and service departments can discover what services are best pushed when a customer visits the dealership for a tune-up. More information from...
In Hybrid Vehicle Service, Safety is Priority
Vehicle Service Pros provide a warning on proper tools and care when working on hybrid vehicles. When measuring voltage, service professionals should always use a DMM rated CATIII 1,000 V, with leads rated Cat III 1,000 V. Stress the importance of wearing rubber...
From the Execs: Keys to Beat the Independent Service Chains
Spare Thoughts blog asked 7 Executives from the Dealership Service Industry how to turn your majority share of the service industry into a convincing win with your customer base. Top suggestions for improving the OEM service department's appeal to customers include:...
Warning Light Error Means More Service for Late-Model GM Vehicles
According to AutoWeek, nearly 800,000 late model vehicles from GM are likely to need more frequent oil changes due to a worn-out balance chain. Warning lights in some Chevrolet Equinox, GMC Terrain, Buick LaCrosse and Buick Regal models need to be reprogrammed, and...
410,000 Miles: Time for an Upgrade?
How do unpopular, unappealing cars stay on the market for so long? The Truth About Cars provides a list of high mileage trade-ins from various dealers that include a range of surprisingly long-lived cars. Once hunk, now junk: view a 272,522 mile, 1996 VW Passat, and 8...
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