Trending Auto Retail News
From Likes to Test Drives: 3 New Ways to Sell Cars With Social Media
Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use controls. There's an...
Five Video Marketing Strategies that will have a Significant & Immediate Impact on your Leads, Show Rate & Sales
Truly effective video marketing means much more than moving pictures and an audio script playing on the vehicle display pages of your website. Having a true video marketing strategy is crucial to your dealership’s success. In addition to showcasing your dealership and...
Lost Leads: Why Your Current Twitter Strategy Is Costing Your Dealership Money!
Everyday, thousands of potential customers in your city are using Twitter, telling friends near and far, what’s on their mind, and what they’re doing right now, right? (They are). So that might be a great place to start looking for some “online” customers, right?...
What is Content Marketing and Why Do I Need It?
Content marketing is a vital component of your business’ overall digital marketing strategy. You may have heard the term “Content is King” over that past few years but what power does this “King” actually have when it comes to driving traffic, leads and sales? At the...
Carfax Revolutionizes Online Car Shopping With Vehicle History Search
Carfax has unveiled an innovation in online car shopping that helps consumers find the right car with the right history. At carfax.com, online shoppers now can search for used cars with specific vehicle history details – things like no accidents reported to Carfax,...
Joe Verde Sales & Management Training Survey Finds Most Common Consumer Car Buying Objection Before & After Commitment
Joe Verde Sales & Management Training, Inc., today announced that, according to an online survey of auto salespeople conducted throughout 2013, the most common car buying objection before the salesperson has a commitment is, “I’ll think it over and get back to...
The Top 5 Websites to Improve Your Collision Repair Marketing
The top 5 websites to improve your collision repair marketing, from Stratosphere Studio. If you are reading this right now, then you are clearly someone who cares about your auto body shop business and recognizes that marketing is hard work. You already understand...
Chrysler recalls 25,000 SUVs for braking issue
Chrysler recalls 25,000 SUVs for braking issue, according to The Detroit News. Chrysler Group LLC said Friday it is recalling 25,250 SUVs to address a braking issue raised by a supplier. The Auburn Hills unit of Fiat Chrysler Automobiles said the recall will improve...
3 Levers of Online Advertising Success
How to plan, fine-tune a profitable online marketing campaign A little planning goes a long way. That’s true whether you’re writing a business plan for a new rooftop or preparing to leverage online marketing to attract more local shoppers. The key to success is...
Will you go Down with the Ship?
Warren Buffett is quoted as saying, "Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks." Are you wasting time trying to plug the leaks of your old or bargain...
Beware… Your Next Audit Could Be in Your Mailbox
Just when you’re not expecting it, a letter arrives. Seems like a normal OEM letter, but after reading it, it is much more serious than that. It’s an Audit! Over the last two years, the manufacturers have increased their Sales Audit activities. In addition to the...
What ‘House of Cards’ can teach you about blogging
What 'House of Cards' can teach you about blogging, according to Ragan.com. The politics of the blogosphere are a lot like the politics of the White House: Hunt or be hunted. It's a ruthless world out there, teeming with movers and shakers, hand wringers,...
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