Trending Auto Retail News
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
7 reasons your SEO campaign will fail and what you can do about it, according to Search Engine Watch. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and...
Haystak, vAuto Integrate Used Vehicle Data to Improve Search Marketing Results
Haystak® Digital Marketing today announced a new integration with vAuto that is designed to improve the effectiveness of search marketing campaigns for shared customers. Made possible by the integration of vAuto’s Provision pricing data with Haystak’s Dynamic...
Personal Protective Equipment: Chemical Hand Protection
How do you choose chemical hand protection for employees at your dealership? Working with chemicals can be risky, as an accidental exposure from submersion or splash for certain types of chemicals can result in burns. Fortunately, there are a variety of safety gloves...
Get Serious About Slip Trip and Fall Prevention
Dealerships are subject to a variety of safety risks; the largest being slips, trips, and falls. Statistics show that these accidents account for 15% of all accidental deaths and account for the majority of Worker’s Compensation related losses at most dealerships....
Phone Shoppers and Good Connections
Phone shoppers and good connections, according to Search Auto Parts. The perception from the outside might be that everyone does everything via the Internet, but anyone in the tire or automotive repair business still is very familiar with that voice driven technology...
Crest Cadillac Increases RO Revenue by Twenty-Eight Percent, Generates Additional $25,000 per Month with AutoPoint
AutoPoint (www.autopoint.com), the leading platform that drives improvement in auto dealer fixed operations, today announced that Crest Cadillac in Plano, Texas has increased its service department's average labor revenue per Repair Order (RO) by twenty-eight percent...
DealerRater Launches LotShot™ App at the 17th Digital Dealer Conference
DealerRater, the world’s premier car dealer review site, today announced the release of LotShot™, a web application that helps dealership employees easily snap and share customer photos via email at vehicle delivery. The app further cements the customer relationship...
AVA.ai Announces Name Change to Conversica
New branding reflects software’s unique ability to automatically converse with leads via two-way email exchanges FOSTER CITY, CA – (September 18, 2014) – AVA.ai announced today that it has changed its company name to Conversica. The rebranding effort was undertaken to...
Five Tips and Examples for Digital Marketing Success
Five tips and examples for digital marketing success according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now,...
OPPORTUNITY MAX TO PRESENT JORDAN BELFORT, “THE WOLF OF WALL STREET” AT THE 17TH DIGITAL DEALER CONFERENCE & EXPOSITION IN LAS VEGAS
Opportunity Max, a strategic digital marketing company, announced today that it is sponsoring and presenting the keynote address of Mr. Jordan Belfort, the "Wolf of Wall Street," at the 17th Digital Dealer Conference & Exposition at the Mirage Hotel & Casino...
The 6 dirtiest jobs in digital marketing
The 6 dirtiest jobs in digital marketing, according to Ragan. I've watched Mike Rowe, host of Discovery Channel's "Dirty Jobs," tackle smelly, dangerous, and downright strange jobs. I don't believe Mike ever took a job in digital marketing, which can be as confounding...
8 Mobile Advertising Secrets
The vast majority of automotive consumers—71%—report using their smartphones as part of the buying process, with 63% using their phones for research while they are physically at the dealership. And dealers are catching on, shifting massive amounts of advertising...
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