Trending Auto Retail News
Car Dealerships Be Aware of False Advertising: Is Social Media Corrupting Online Sales?
Car Dealerships Be Aware of False Advertising: Is Social Media Corrupting Online Sales?, from Jennings Social Media. While we all know that social media builds brand awareness and can help send Web traffic to a dealership’s website, is it really helping the buying...
Trend 2: Cross-Channel Personalization
Trend 2: Cross-Channel Personalization, from 9Clouds Automotive Marketing. If you’ve just happened upon this post, this is the first in a series of posts exploring five key trends that will drive auto marketing in 2015. These trends are going to be happening over the...
NCM® Associates Offers New Classes in NCM Institute Training Program
Overland Park, Kan., February 17, 2015 – NCM® Associates (www.ncmassociates.com), a 100% employee-owned company and leading provider of the 20 Group peer collaboration model, automotive retail consulting and management training, operations Benchmark®...
Car shopping by smartphone poses challenges for dealers to innovate
Car shopping by smartphone poses challenges for dealers to innovate, from The Buffalo News. Billy Franklin recently bought a 2007 Chevrolet Suburban for $14,900 through eBay on his Android phone while eating dinner at a Red Lobster in Traverse City, Mich. According to...
A trend in its infancy: A few new-car dealers now offer full line of property coverage
A trend in its infancy: A few new-car dealers now offer full line of property coverage, from Omaha.com. Most of the time, buying a car and buying insurance for your car or other property are separate transactions. But a few Midlands new-car dealers are adding a...
5 Things We Read This Week: February 9-13
5 Things We Read This Week: February 9-13, from 3 Birds Marketing. Maximizing social media ROI, a Pinterest ‘Buy’ button, Chicago Auto Show trends, and more Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year (Search Engine Journal) A new report...
Subaru suing CA dealership for alleged false customer surveys
Subaru suing CA dealership for alleged false customer surveys, from autoblog. Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the road. The responses...
New Opportunities for Dealerships as Automobile Buyers Embrace Digital
New Opportunities for Dealerships as Automobile Buyers Embrace Digital, from Wired. The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches today’s consumers at every turn, through...
Trucks Add Fuel To Lease Fire
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck...
eOnWard Uses DataOne’s OEM Service Schedules to Increase Dealership Service Appointments and Revenue
eOnWard Uses DataOne’s OEM Service Schedules to Increase Dealership Service Appointments and Revenue, from Virtual-Strategy Magazine. DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, today...
The Four Buckets of Customers
The Four Buckets of Customers, from AutoPoint. We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and...
AutoHook by HookLogic Wins Automotive Website Award for Marketing Innovation
AutoHook Suite of Solutions Wins Automotive Website Award For Third Consecutive Year New York, NY— February 16, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today...
Join us for Digital Dealer Las Vegas 2021