Trending Auto Retail News
Edmunds Accelerates Engagement With SMS Marketing
Edmunds Accelerates Engagement With SMS Marketing, from Retail Touch Points. Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message marketing can help organizations connect with...
The Death of 6 Models in 2014: What Auto Dealers Can Learn
The new year is always about “out with the old and in with the new,” and that’s no different for car manufacturers or auto dealerships. As the world economy continues its recovery following the 2008 financial crisis, manufacturers are looking to trim their lines to...
Northern Ohio Honda Dealers Out-Smarting Competitors with a Smaller Budget
For years, American Honda did not mandate the formation of tier 2 marketing associations and instead only supported the groups that formed voluntarily. About two years ago, that changed. Honda now pools 1 percent per car into association funding and forces all Honda...
An Exclusive Interview with Richard Abajian of Findlay Toyota
It's hard to imagine the Findlay Automotive Group os a single store selling two brands. But that's what it was from 1961 through the mid-eighties. Today, the group includes 28 different locations selling 26 different brands and is one of the top selling groups in the...
Yamaha adds Build Your Own accessory site for new Wolverine
Yamaha adds Build Your Own accessory site for new Wolverine, from Dealernews.com. CYPRESS, Calif. - Yamaha continues its focus on personalization, announcing a new Build Your Own website for its 2016 Wolverine R-Spec performance side-by-side, a unit that already has...
Self-driving car will make trip from San Francisco to New York City
Self-driving car will make trip from San Francisco to New York City, from Mashable. It's all of the road trip and none of the driving — at least, not by a human. An autonomous car, developed by Michigan-based Delphi Automotive, will begin a 3,500-mile trip across the...
Dealership Performance CRM integrates with Lightspeed
Dealership Performance CRM integrates with Lightspeed, from Globe Newswire. Portland, Oregon, March 10, 2015 (GLOBE NEWSWIRE) -- Dealership Performance CRM, a company of industry experts in CRM management for dealerships, now has data integration with LightspeedNXT...
Management Excellence: Step One
Management Excellence: Step One, from Dealer Strong. Lately, I’ve been rather frustrated at the lack of management in many dealerships. Yes, plenty of people have the title manager but are they really managing anything? Let’s look at the simple definition of...
It’s Mainly a Man’s World at Auto Dealerships
It’s Mainly a Man’s World at Auto Dealerships, from WardsAuto. Are women embracing careers in dealership finance and insurance? The answer is in the nuance of the data, says Ted Kraybill, CEO of the research firm ESI Trends. With permission from 2,200 dealerships, ESI...
How To Embrace The New Relationship Economy
How To Embrace The New Relationship Economy, from Forbes. This past Christmas, magic happened. For the first time in over a decade, I was actually happy. And what made that morning so wonderful was someone’s death – mine. I was finally able to lay the old me to rest —...
Customer Relationships 101: How to Maintain a Long-Lasting Bond
Customer Relationships 101: How to Maintain a Long-Lasting Bond, from Entrepreneur. For many businesses, reaching new customers is a top priority. You’re eager to expand your audience, make new connections, and ultimately, grow your business. But here’s the tough...
How to Grab the Attention of Your Ideal Customer
How to Grab the Attention of Your Ideal Customer, from Inc. Every business owner networks and makes connections. It is a great way to meet potential strategic partners and even clients. But sometimes at networking events it can be easy to get lost in the noise. In...
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