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3 Crippling Digital Marketing Mistakes Small Businesses Make Right Out of the Gate
Whether they’re starting a brand-new business or bringing an existing one into the digital marketplace, small business owners tend to make the same mistakes again and again when jumping into an online marketing push. No matter your goals for your website and social...
Four Tips to a Better Summer Sales Meeting
It’s summer and much like our kids, we want to take some time off. Before that scheduled vacation time arrives, we tend to want to move at a slower pace. Meetings can get pretty brutal if everyone in attendance is feeling the same pull, especially on your sales team....
Telltale Signs Your Customer Is About To Leave (And What You Can Do About It)
If we’re honest, most of us will admit that we have favorite clients and customers. Maybe they earn that status by forming the biggest slice of our revenue pie; maybe they renew their contracts year after year without question, or maybe they’re simply an easy account...
The Breakdown on Customer Relationship Management
It all comes down to customers. Without them, there’s no reason to be in business. The best business plan and greatest product in the world are meaningless if potential customers aren’t located, marketed to, enticed to check out what you’re selling, and convinced to...
How Can Service Teams Optimize Their Time?
One of the most important responsibilities of customer service teams is responding to customer inquiries quickly. It’s the first step to making customers happy. If you wait too long before getting back to customers, they’ll become frustrated and question your...
AUTO MARKETING: Meeting the needs of your customer is essential
The Internet has made it possible for car shoppers to have numerous options, outside of their local dealerships, when it is time to purchase a new car. While this gives small dealerships an even playing field to compete with their larger competitors, marketing...
The Sales Snapshot: 3 Ways to Put the Focus Back on Your Customer
The pace of change continues to accelerate in the B2B sales landscape. Corporate buyers have increasingly greater access to information, across multiple platforms, and in many formats, placing them in greater control of their purchasing process than ever before....
The Pursuit of Happiness: Creating Engaged Employees
Today’s market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can...
Putting the Experience Into Auto Finance
Why is it that auto finance isn’t more about the auto? Let me explain the question, which I have been thinking about for some time now. The “cool” part of auto finance is the auto. It is the physical element, the reason why the borrower is borrowing, the focus of the...
How To Build An Auto Repair Business That Runs On Autopilot
Most shop owners I talk with want a business that runs on autopilot. What exactly does that mean? Well, let's start with the true definition. The dictionary defines "autopilot" as a: "device for controlling an aircraft or other vehicle without constant human...
Where Should B2B Spend on Social Advertising
Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creatures in the ways they...
Consumer Complaint Response Is Essential for Dealership Compliance
Establishing a compliance management system (CMS) is not a “one and done” event. Once ownership has implemented compliance programs, begun employee compliance training, and established a culture of compliance at the dealership, the next step is to monitor the...
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