Trending Auto Retail News
Mighty Welcomes New Vice President – Business Development
Norcross, GA – April 5, 2016 - Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces the recent addition of a newly created executive position to promote franchise system growth, expand further into international...
Fixed Operations: Are You “All In?”
An Open Letter to Dealers and General Managers To dealers and general managers: how do you feel about fixed operations? Do you see fixed ops as a necessary evil that is located in the back of the dealership to support warranty complaints and keep the OEM off your...
Modeling Service Profit Might Be What You Need – Time to Get Off It
What does it take to make a substantial profit in the service department? At the rate some new vehicle departments lose money, it may be a do or die situation. While the answer may or may not be
What Does “Sales Manager” Mean to You?
Due to the importance of this topic, I would like to clarify that the initial outline of what my opinion of a “sales manager” is, comes from experience and the effect that will be had on dealership personnel
How to be a Content Marketing Genius
The biggest challenge many dealerships – or businesses for that matter – encounter when developing strategies to capture the attention of their audiences is how to do it.
DMS Systems and Windows 10
I was recently asked if a dealership should upgrade their computers to Windows 10, and how will it work with their DMS systems and factory? When it comes to change, it is human nature to avoid change.
Employees and Social Media: Minefield or Major Opportunity?
There’s a lot of discussion happening right now in nearly every dealership about employees and social media, and whether to encourage employee participation in social media and content marketing
A 5-Star Reputation for Your Dealership
Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and conduct a search for your dealership’s name. (Note: if your dealership’s name is not unique
Digital Marketing: Google Analytics 101
Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions
Interview with Joel DeNooyer, Dealer, DeNooyer Chevrolet
Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on his own in the early 70s leaving his father’s dealership in western Michigan.
Piggyback Power!
If you employ radio advertising in your marketing plan, ‘piggybacking’ 30-second spots can help you achieve greater value and a more powerful presence while taking advantage of co-op funds in a
Best Opportunities to Reduce Costs and Improve Gross in 2016
Other than payroll and floor plan expenses, the spend for supplies and services can consume a large part of a dealership’s revenues. Spending the time to source, quote and negotiate 130 categories of
Join us for Digital Dealer Las Vegas 2021