Trending Auto Retail News
ADVERTISING: The Power of Resonance!
In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling statistic. Based on Nielsen’s study of 1.7 million ads over a 13 year period, 75% of respondents to a survey could not recall the ad and brand of a...
It’s Time to Get Bi-lingual
In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer 18 in Tampa, Florida, with Peter Leto from Google, Ricky Lopez from David Maus Toyota and David Villa from Auto Dealer Live. The entire session focused on the value of...
Social Media In-House or Outsourced? The Positives & Negatives
Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social media experts" showed up promising rainbows and unicorns to dealerships in search of a way to connect with their target...
Dealers’ “Above The Fold” Website Obsession Could Lose Digital Customers
Today, everyone needs everything faster. Faster food, faster service, faster route to work. Your customers are no exception. If your sales or service department phone rings more than five times, you will likely lose that client. If a customer comes into your showroom...
A Dog with a Note in His Mouth
In the automotive training business you have to constantly try to stay within your own niche. By doing this you are able to move forward when you understand what you plan to teach and not just wing it. In dealing with a pre-owned department you’ll find that the last...
How Much Are You Leaving on the Table?
How effective is my team? How well are we doing on expense management? Are we leaving anything on the table? These questions are asked by every business, in every industry…especially when profitability is challenged or running lower than targeted levels. Most auto...
Run a “Red Belt” Business
Within our new LearnToLead Elite Training Center adjacent to our Agoura Hills, California offices, I have a “Wall of Influencers.” On the wall are three separate photo displays where I’m posing with a substantial mentor in my life: John Maxwell, Zig Ziglar and Johnny...
Unlock 4 Phone Secrets to a Better Bottom Line
You probably think you know what it means to be good on the phone. It looks like your team hustles inbound and outbound calls and it sure seems like they’re being productive. You’ve got customers walking through your doors and cars leaving the lots. All is well,...
Successors: Bring Value
Here’s a new concept, successors: bring value! The opportunities are endless - your dealership is a multifaceted, financially complex business, employing hundreds of different types of people, and accounting for millions of dollars in sales. But when you dive deeper,...
Distance May Still Make the Heart Grow Fonder
It takes time, effort and resources to acquire a new automotive customer. After the initial sale, dealers invest in considerable efforts to build a relationship with the customer to build loyalty. A quick look at different automotive studies shows how important these...
3 Ways Dealer’s Address Efficiency, Transparency Challenges
It’s time for a little truth-telling. Let’s start with TrueCar. As a matter of principle, dealers don’t like the company. And who’d blame them? TrueCar essentially tells customers, “we’ll set you straight on a vehicle price before you contact the dealer.” Yet, if you...
The Core of Business Growth
Question: Is your dealership and its team members working under an all-encompassing business plan and processes or are you with the majority of dealerships riding on that vicious merry-go-round procrastination cycle? In a world of illusion - truth becomes a stranger....
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