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Know Your Stuff
I believe without any question the service advisor makes the difference in regards to the service and parts department’s profitability. The day of handing a service advisor a pen and saying “here’s your terminal” should be well behind us. The lack of training service...
Used Car Sales & SEO: Two Tales Of Woe
Sites around second-hand car sales tend to be heavily invested in online. However, due to tired legacy e-commerce platforms and challenging listing issues, sometimes their SEO problems can add up to massive traffic and conversion headaches. Today, I’ll take a walk...
12 Ways to Increase Online Sales
One of the core values at my company is "Test everything; assume nothing!" That's because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you...until you test it. This applies even to your...
Want More Sales? Go to These Five Places!
Have you ever wondered why the most skilled salesperson on your team or in your organization isn’t always the one who finishes the year with the best results? It’s true; your ability to sell often dictates how much you will end up selling. However, there are other...
How to Earn Local Links for Car Dealers
Want to increase your dealership’s online presence, but think link building is too scary or complicated? You might reconsider after you learn a few things you can do offline to earn local links. Building local links for car dealerships requires a different mindset...
What Your Techs Hate Most about Their Jobs
You rely on your technicians to perform thorough inspections and make reliable repairs. Your fixed operations can’t run without them, so it’s a necessity for you to retain quality employees. However, even your best technicians will leave if they’re unhappy. What can...
Using DISC Styles To Build Teams That Work
“Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s appoint anyone who might...
Excel-erate the Experience
There’s no doubt that the greatest obstacle to success in F&I and CSI is the time it takes to complete the F&I portion of the car-buying process. From relying on technology to experimenting with hybrid sales/F&I managers, there have been endless...
The Evolving Role Of CRM: Why Distributors Are Shifting Focus To Marketing
Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models continue to shift. One major change seen across multiple industries is that today’s consumers and...
Startups Offer New Ways to Buy and Sell Used Cars
Consumers have long distrusted car dealers. In DMEautomotive's 2014 survey of 2,000 automotive customers, only 1 in 5 perceived car dealer sales representatives as trustworthy. While some consumers choose to cut out the middleman by buying or selling cars on...
How to Increase Customer Engagement
So you have successfully launched your dealership's website, updated your blog with fresh content, and started all of the necessary social media sites in an effort to expand your customer base. While your online community continues to grow, you may notice a lack of...
Upcoming Webinar: The 4 Best Kept Secrets to Mobile Live Chat Success with Todd Smith
The latest research is clear that mobile-only users are quickly taking over the online retail world and according to comScore, they now outnumber desktop-only users by at least 1% and growing, with 78% using both mobile and desktop platforms. Also, Google has found...
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