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The True Cost of Google Analytics
A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”
Creating Confidence in Consistency Is Key to Customer Loyalty
Great customer experiences can win customer loyalty. That’s why dealerships install restaurants, movie theatres and Starbucks. But while that customer experience is integral to keeping
Credit Approval Rates Remain Low in 2016
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October
10 Things Consumers Want You to Know
How well do you you know your consumers? Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step
Swapalease.com Unveils Inaugural Quarterly Auto Lease Trends Report
Swapalease.com, the nation’s largest online car lease marketplace, today released its first-ever quarterly report on auto leasing, available by clicking here.
This Week in Social Media News: Week of November 14, 2016
New Instagram Stories features, including Boomerang, Mentions, and Links have been added to enhance the user experience and make things even more fun
Kia of Puyallup Increases Website Visitors, Video Views and Sales with Flick Fusion’s SmartFlicks Video Marketing Platform
Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent
Robert Granados Appointed President of National Credit Center
Sackett National Holdings, Inc. (SNH), a leading provider of lending data, energy, employment screening and automotive products and services, today announced that Robert Granados
Your Customer’s Perception is Reality
I get it. It’s tough out there. Customer access to information on the Internet continues to squeeze margins. Dealerships are just trying to make a buck in a fiercely competitive marketplace.
A Market-Minded Path To Improved New Vehicle Inventory Profitability
It’s here—the slowdown in new vehicle sales that many dealers and industry observers have expected to arrive for some time.
Listen Up! How Customer Calls Can Maximize Your Used Car Profits
The used car business is hot. NADA reports that used vehicle sales at franchised dealerships have gone up for six consecutive years. Whether to save money, minimize depreciation,
Pre-Owned Success Demands a Data-Driven Mentality
Certified pre-owned (CPO) vehicles continue to be big moneymakers for dealers. As reported in Manheim’s recent 2016 Used Car Market Report, CPO sales totaled a record 2.55 million
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