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Trending Auto Retail News

Insights: Length of Marketing Campaign Impacts Dealership ROI

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016. The campaigns were divided into four categories based on length (1, 2, 3, 4 month lengths). Click-thru rate (CTR), and cost per visitor and cost...

Rest in Peace Multi-Point Inspections!

Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car, examines it, then gives the inspection to the service advisor for...

Hard Facts: That Extra Little Touch [VIDEO]

Hard Facts: That Extra Little Touch [VIDEO]

Are you building relationships and leaving a good impression with your clients? A little something extra can go a long way when it comes to the experience your clientele walks away with after working with you. In this week’s Hard Facts I’ll be sharing ideas of how you...

Lot Party Quick Tip 30: Track Your “Time To” Numbers [VIDEO]

Lot Party Quick Tip 30: Track Your “Time To” Numbers [VIDEO]

In this Lot Party Quick Tip, Jasen Rice discusses the importance of tracking your "time to" numbers. Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for...

Implement the 2% Rule in Your Dealership to Win More Sales

Implement the 2% Rule in Your Dealership to Win More Sales

The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money – hey that’s not an entirely bad thing, is it? The 2% Rule will challenge many of the...

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