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Trending Auto Retail News

Auto/Mate Integrates DMS with Oplogic’s Dealer OperatorTM CRM

Auto/Mate Integrates DMS with Oplogic’s Dealer OperatorTM CRM

ALBANY, N.Y. – Oct 2, 2017 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Oplogic's Dealer OperatorTM, a leading web-based CRM solution for auto dealers. Dealers using both Auto/Mate's and Oplogic's...

Challenging Myths: Auto Dealership Lead Performance Reports

Challenging Myths: Auto Dealership Lead Performance Reports

Research for my upcoming book "Who Sold It?" included asking Marketing Managers and General Managers how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month is the ultimate KPI, many dealers have flat to...

How Employee Engagement Delivers ROI

How Employee Engagement Delivers ROI

Is your dealership the kind of place where employees can't wait to come to work every morning? Do your employees arrive early and stay late because they love their jobs, not because they feel they have to? If you answer with a resounding 'yes' to these questions, then...

The Service Reception Process Revealed – Jaw Dropping

The Service Reception Process Revealed – Jaw Dropping

Sorry, just had to do that in my current aggravated state – yellow journalism headlines everywhere – YUK. Sit or stand? That is a pertinent question for both customers and assistant service managers (writers). Should the ASM be standing at his or her desk with the...

A Scientific Model for Building Customer Trust

A Scientific Model for Building Customer Trust

Do your customers trust your salespeople? According to the most recent Gallup poll on the subject, the answer is a resounding “No!”. Americans rank car salespeople as the third least trustworthy profession. Only members of Congress rank lower, and now with recent...

Customer Acquisition Can Be More Effective When You Spend $0

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing. Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a longshot. You need both...

RMS Automotive Adds Carfax Search to Digital Sales Platform

RMS Automotive Adds Carfax Search to Digital Sales Platform

Vehicle history search helps dealers source inventory more efficiently and buy with greater confidence ATLANTA, Sept. 28, 2017 /PRNewswire/ -- RMS Automotive has partnered with Carfax to enhance the digital buying experience using key vehicle history details. Dealers...

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