Trending Auto Retail News
Second Digital Dealer Charity Auction Nets $11,646 to Benefit Southern Nevada Make-A-Wish Chapter
The gift was made possible by the generous donation of a 2017 Harley-Davidson Sportster 883N Motorcycle, compliments of ADESA and TradeRev Boca Raton, FL – October 6, 2017 – Digital Dealer is proud to announce its second Charity Auction, held on Sept. 19, 2017 in...
View Recording: “X Marks the Spot in CX – We know the X Factor… Do you?”
“Consumer Experience” has become a junk drawer term. It seems like every vendor with a shiny new widget to sell is claiming that it has an impact on the consumer experience.
What Business Owners Should Know About Trumps Impact on Estate Taxes
October 5, 2017 - The announcement of the proposed repeal of the federal estate tax and the GST tax could provide an immediate opportunity for those that want to take advantage before the next presidential change. For business owners and high net worth individuals,...
Displays Won’t Sell Service – If You Won’t!
A Ford dealership has a world-class tire display in their service lane. It is an absolutely state-of-the-art setup with slick LED lighting and an uncluttered design. It must have cost the dealer several thousand dollars to install. The only issue is that they only...
Your DMS and Recalls
Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them properly. What is...
The Marketing Tune-Up That Turns Inbound Shoppers into Customers
Not too long ago, a customer’s first step when considering a car purchase was a trip to the dealership. That’s no longer true. Today, 88% of car buyers use the Internet to research and shop for a new or used vehicle. Almost half do their research using multiple...
Video: An Essential Part of Your Digital Toolkit
One of the many strengths of digital advertising is the broad range of possibilities it covers as a marketing channel. In just this one area, dealers can target customers in any number of ways, from dynamic search to programmatic display to social. Of course, that...
Why Dealerships Must Embrace the Concierge Economy
It was a movie scene that predicted the future. In the 2002 blockbuster film Minority Report, Tom Cruise played a police officer on the run from a frame-setup. And as he walked through a mall on this near-future Earth, sensors scanned his retinas to tailor ads...
9 Social Media Lessons I Learned From My PE Teacher
Teachers can affect our eternity. In fact, it's hard to tell where the influence stops, if at all, even many years later. On today's social web, our values appear front and center. As the saying goes, reputation is everything and there are social media lessons to be...
Dealer Magazine Interview: Pete Dorsch of Dorsch Ford Lincoln Kia
In the truest sense of the word, Dorsch Ford Lincoln Kia is a family operation. Don Dorsch bought a Ford dealership in 1970, their first, and later added both Lincoln and Kia franchises. In 1999, Don’s three sons—Pete, Mike, and Dan—bought the dealership from their...
Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace distinction other than price. If you don’t have a brand, your only ‘blue sky’ is your real estate and...
Managing People & Processes for a Stronger ROI
When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of software they use and that is where it ends. Funny how we focus almost 100% of our faith and attention on what is deemed...
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