Trending Auto Retail News
Manheim Express Expands Capabilities to Help Dealers Buy and Sell Inventory Faster
ATLANTA – With dealers increasingly turning to digital channels to buy and sell vehicles on their time and terms, Manheim continues to scale support for its Manheim Express mobile app to help make it even easier for dealers to tap into North America’s leading...
4 Tips for Creating Engaging Social Media Content
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't...
Coupons: What to Consider
Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s...
Maximize Your Profit With Omni-Channel Retailing
Gone are the days when dealerships were at the center of the transaction. Today, the process begins online and customers don’t even have to set foot into a dealership to buy a car. The new “front line” is online. Omni-channel retailing in automotive meets the customer...
10 Core Beliefs of Highly Influential Sales Leaders
Influential sales leaders are unmistakable. They are people of interest, people of insight, people of purpose, people of direction, people of value, and people of now! They seamlessly garner the support of those inside and outside the dealership, their customers...
Interview with Melanie Borden of Celebrity Motor Cars
A Fashion Institute of Technology graduate, Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry. Melanie has worked in various atmospheres from social media startups to a public tech company in consulting, marketing,...
Tracking Data to Outpace the Competition
Keeping track of data provides insight on how your dealership is performing, lets you know what you should currently be working on, and helps you prepare for the future. For those reasons and more, staying on top of data management is a crucial component of any...
Social Selling 10 Actions to Get Traction
Every salesperson wants to be the one who customers choose. The advancements in social media have made it easier than ever to engage and stay connected with customers. But many salespeople are lost with today's technology. There's never been a better time to...
Bring Them to Your Website!
Two of the most important elements of every single advertisement you run in any medium are 1) an easy to remember phone number, and 2) an easy to remember URL that leads to your website. Thirty-five years ago our agency was one of the pioneers in developing...
What Artificial Intelligence Can (and Can’t) Do for Your Dealership
If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon be taking over our world and running our lives (see “iRobot” [2004] and “Ex Machina” [2014]). While entertaining to watch, these Hollywood visions have...
Interview with Kelly Levesque of Capitol City Honda
Capitol City Honda is a locally-owned family business in Olympia, Washington, the state capital of Washington and sixty miles south of Seattle. Ed McCarroll, a native of Canada, proudly became a U.S. citizen in 1953 and was a partner in several car dealerships in...
Should Employees Understand the Company Financial Statement Scoreboard?
Those who truly understand the intimate nature of any business configuration know that it’s all about numbers, period. And the “numbers measurements” are copious, which in the case of the financial statement puts the accounting office personnel in the cross-hairs....
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