Trending Auto Retail News
MARITZ PARTNERS WITH NORTHWOOD UNIVERSITY TO DEVELOP THE NEXT GENERATION OF AUTOMOTIVE LEADERS
The partnership will involve Maritz student internships, guest lectures and a scholarship LOUIS, MO., March 26, 2019 – Maritz, a leading provider of marketing services to the automotive industry, has partnered with Northwood University to help develop the next...
The 4 Laws of Influential Conversations
We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversations are happening in...
A Robust Dealership Video Strategy Requires Specialized Expertise
As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to understand that choosing a video content and campaign solution is not like other forms of advertising. Unlike search marketing, video advertising should...
Social Selling: 4 Keys to Selling on Facebook
By Cavan Robinson, Product Manager, OEM, DealerSocket We’ve come a long way since the days when the business rule of thumb when it came to social media was to treat it like a cocktail party: Ease your way in by listening, don’t dominate the conversation, and whatever...
Facilitating Online Car Buying Without Losing Profit or Control
More than 80 percent of consumers say they want to complete one or more steps of the purchase process online, yet many dealers are dragging their feet when it comes to implementing digital retailing solutions. Their primary concerns include: Losing control of the...
Embracing the Essential Digital Media Mix
By Alex Melen, Founder, SmartSites Did you know that almost a third of all digital spend is wasted on ineffective channels and strategies? In an industry fought with cut-throat competition, your digital marketing strategy becomes your strongest tool in generating...
It’s Time to Stop Guessing About Your Marketing ROI
Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns, website offers, and more– it can be a real challenge understanding how all these pieces work together, and what each of them contributes to...
Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
By Carol Marshall VP of Operations, ActivEngage, Inc. According to a recent survey, 59% of auto buyers said dealership reputation was the most important factor in selecting where to visit. Understanding that car buyers visit less than two dealerships before making a...
When Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for years. There is an easy way to see this; open GA, find traffic sources, and pick a vendor (source or source/medium) who provides some kind of direct-to-VDP traffic. It...
Interview with John Alfirevich of Apple Chevrolet
In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank's 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet, where his father, Joe,...
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
By David Weaver, CSP® Associate, The Rawls Group A few years ago, I received a call from a successor candidate we had been working with for the past couple of years. This dealer’s son was an exceptionally bright, hardworking lad with lots of promise. Before coming to...
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
By Ryan Kohler, CEO, DealerHiring (powered by ApplicantPro) It’s no secret that auto dealers all across America struggle to attract, engage, hire, and retain the staff they need to move business forward and achieve their goals. Constant turnover, unpredictable sales...
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