Trending Auto Retail News
Digital Retailing Part 3: Digital Influence
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Over the last few months I have been traveling down the road of digital retailing, a journey that the auto group I work for decided to take with a few select dealerships. The dealership group I manage all the...
Consistent Communication Strategy
By Angela Schlinz, BDC Director, Customer Traac Specialties in the medical field are normal for those in the healthcare industry. Orthodontists focus on correcting teeth, and dentists make sure the teeth and gums in your mouth are healthy. Imagine if your eye doctor...
Marketing That’s Moving the Metal
By Jim Boldebook, Founder, CBC Automotive Marketing Over the past three months, I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not only an increased share of market but...
Connected Cars – Whose Data Is it Anyway?
By Dan Beres, Managing Partner, Recall Masters I recently attended a Connected Car Show, and one of the most interesting presentations was cybersecurity for connected cars — why we should care and pay attention to this topic. It was, in fact, rather eye-opening. ...
“Must-Dos” to Equip Your Dealership for Today’s Tech-Centric Workforce
By Susan Moll & Matt Hurst While Halloween is known for bringing a month of frights, constant employee turnover haunts dealership efficiency all year long. According to the 2019 Cox Automotive Dealership Staffing Study, approximately 20 percent of dealership staff...
The Consequence of Using YouTube to Host Videos on Your Dealership Website
By Ryan Gerardi, Founder & CEO, AutoConversion When you display videos on your dealership website, the host that serves up those videos has one of the most significant and influential roles of the entire user experience. This is why in today’s competitive digital...
#WittsWiseWords: The One Salesperson Approach
Why Dealers Should Be Thinking About Wi-Fi
Erik Nachbahr shares why dealers need to be mindful of their Wi-Fi service in order to manage it properly in this video blog.
Keeping Your Dealership Involved in Your Community
Mike Correra shares why keeping your dealership involved in your community can help increase brand awareness and sales.
Should Businesses Be Worried About the Millennial Generation?
Mike Trasatti weighs in with his thoughts about hiring and working with Millennials in this video blog.
Does Your Website Convert Traffic into Leads?
By Tim Duke, Senior Director of Performance Management, FusionZONE Automotive Online leads from your website close faster, at a higher rate and gross, than any other online lead. But the problem is that the majority of dealership websites, consistently convert less...
Accessibility is Good Business!
By Ed Barton, CEO, fusionZONE Automotive, LLC. That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or...
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