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Trending Auto Retail News

A Change That Extends Your Dealership’s Reach on Facebook

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks. According to Social Media Today, Facebook has changed how it displays comments...

2 Strategies to Bump Up Service Business

2 Strategies to Bump Up Service Business

By Steve Laureys, National Account Director for CallRevu's CallVision DNI technology platform Rising interest rates and stagnant incentives point to a slowing new vehicle market through the end of the year. NADA predicts new vehicle sales will decline at least one...

Prodigy Expands into New San Francisco Offices

The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition of several large dealer groups and a relationship with a leading OEM SAN FRANCISCO, CA –July 15, 2019- — Prodigy, a unique, seamless online to in-store sales...

Eddie Hall III Receives Cox Automotive and NAMAD Rising Star Award

Eddie Hall III Receives Cox Automotive and NAMAD Rising Star Award

This recognition emphasizes the importance of diversity in the automotive industry. Cox Automotive is donating $5,000 to the University of Michigan, Hall’s non-profit of choice. A disaster response vehicle is being donated to the American Red Cross on Hall’s behalf....

The Power of Managing the Now: Radically Improving the Vehicle Sale

The Power of Managing the Now: Radically Improving the Vehicle Sale

By Dave Bowling, Automotive Product Specialist, Reynolds and Reynolds You have plenty of tools and processes to help you manage before the sale. Your ad budget is robust, your website merchandises your inventory well, you capture leads, and you send emails and place...

Optimize Your Digital Marketing and Advertising Campaigns

Optimize Your Digital Marketing and Advertising Campaigns

By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns have stuck with you over the years. What do you remember about them? In all likelihood, it was the content, presented in a compelling way through...

Shifting to a Razor and Razor Blade Business Model

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back. F&I...

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