Trending Auto Retail News
Selling Virtually – How to Perfect the Vehicle Walkaround
By Jack Behar, CEO, InteractiveTel Digital retailing has experienced a significant progression as a result of this pandemic, yet many consumers are naturally wary of purchasing a car sight unseen. While many solutions can facilitate moving parts of a sales transaction...
Syncron Announces Friedrich Neumeyer to Become CEO
Former proALPHA and SAP executive positions Syncron for next stage of growth and innovation STOCKHOLM, 25 June 2020 – Dr. Friedrich (“Fritz”) Neumeyer will join Syncron as Chief Executive Officer, effective 1 Aug. 2020. He will succeed Anders Grudén, who is stepping...
5 Reasons Why User Experience is the Foundation of a Strong Dealership
By Steve Southin, Co-CEO, PAVE User Experience, by definition, addresses all aspects of an experience within automotive shopping, purchasing and owning of a vehicle from the customer's perspective. From interacting with an ad, to interacting with a website and to...
What Apple Learned from Their Automation Failure
By Steve Southin, Co-CEO, PAVE Back in 2012, Apple executives attended a meeting in China where they watched a video of an experimental fully-automated assembly line for the iPads. They watched as iPad parts traveled along conveyor belts and were cut, polished and...
Manheim Pennsylvania Experiences Record Vehicle Demand from Dealers in June
Moving to an All-Digital Format Has Not Slowed Dealers’ Ability to Secure the Vehicles they Need to Grow their Businesses ATLANTA – June 25, 2020 – While Manheim Pennsylvania’s 75th Anniversary activities were postponed due to COVID-19, record vehicle demand from...
Reunion Marketing Welcomes Jessica Dee as Director of Paid Search
RALEIGH - JUNE 18, 2020 — Reunion Marketing, a data-first automotive digital marketing agency, is excited to welcome Jessica Dee as the new Director of Paid Search. Jessica has spent the last 8 years working in the paid media space, most recently holding the position...
Dealer.com Selected as FordDirect Advantage Premier Partner
Dealer.com Connects Ford and Lincoln Dealers with In-Market Shoppers Using Unmatched Data and Intelligence Burlington, Vt., June 23, 2020 – Dealer.com today announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program....
Honda Selects Dealer.com as a Certified Website Provider
Burlington, Vt., Jun. 23, 2020 – Dealer.com announced it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience. Today, through Dealer.com’s Website Choice program, Honda dealers receive customized,...
Cox Automotive Makes Strategic Leadership Moves to Enhance Digital Inventory Solutions and Connections for Clients
Across Manheim Digital and vAuto’s Stockwave and iRecon, these new leaders will focus on creating new digital wholesale solutions that help clients acquire inventory more efficiently. ATLANTA – June 23, 2020 – Cox Automotive’s years-long focus on digitizing the...
Quick Tips to Increase Your Service Revenue
By Russell B. Hill, Managing Partner, FixedOPS Marketing Service departments are your bread and butter, now more than ever, but how do you increase revenue during these times of uncertainty? Here are a few tips to help boost your service revenue: Make service/specials...
DealerSocket Releases Next-Generation Desking Solution
The new solution is fundamentally redesigned and re-engineered for a faster, more flexible, and cohesive experience for dealers and their customers. DALLAS, June 22, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today crossed another...
Free Facebook Tools for Dealers That Keep Customers Informed
By Bob Lanham, Facebook’s Head of Automotive Retail The COVID-19 outbreak has impacted the automotive industry in a number of ways—from constricting supply to unforeseen declines in dealership traffic and vehicle sales. During these uncertain times, the health of your...
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