Trending Auto RETAIL News

Why “Penny-Perfect” Payments Simply Don’t Cut It

Why “Penny-Perfect” Payments Simply Don’t Cut It

By Rusty West, President, Market Scan Information Systems One of the most talked-about themes at this year’s NADA 2022 conference was the notion of “Penny-Perfect payments”. It seemed as if this was the new buzzword replacing Digital Retailing from just a few short...

Time to Recession-Proof Your Dealership

Time to Recession-Proof Your Dealership

By Michael Renaud, General Manager, Alan Ram's Proactive Training Solutions With new inventories at record low levels, used car market pricing moving dramatically, and profitability at an all-time high for many dealers, a declining SAAR could be a leading indicator...

Why Open API is the Future of Our Industry

Why Open API is the Future of Our Industry

By Matt Moore, CEO, DealerPeak When the pandemic hit, it irrevocably changed our industry, and the world, as we know it. Companies had to adapt and pivot in ways no one would have ever dreamed of just a few years ago. Dealerships are now constantly implementing new...

Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx

Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx

We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....

Seeing Is Believing: Video MPI Increases Service Sales!

Seeing Is Believing: Video MPI Increases Service Sales!

By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc. Do you remember the game “telephone” we used to play when we were teenagers? The leader whispers a sentence into the ear of the person next to them. Then that person...

Evolving to Become More Transparent

Evolving to Become More Transparent

By Jeremy Beck, VP Sales Operations, APCO Holdings LLC/EasyCare In the last two years, auto dealerships have become more transparent than ever before. By transparent, I am referring to the practice of giving car shoppers information they want without requiring them to...

The Most Profitable Hour You’ll Spend All Year

The Most Profitable Hour You’ll Spend All Year

By Shean Kirin, Founder and CEO, Dealer Alchemist So often, when we audit a dealership's marketing spend, our team finds an enormous amount of waste. Between the services for managing their website, managing conversion, supervising social spending, and ensuring things...

Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey

Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey

By Molly Dennehy, Brand Manager, Dealers United In today’s digitally dominated world, it is more important than ever to meet potential auto shoppers where they are online. And it is no shocking secret that today’s savvy consumers (as well as their moms, coworkers, and...

4 Ways to Boost Owner Retention Program ROI

4 Ways to Boost Owner Retention Program ROI

By Earl Asbill, National Director of Marketing for Vehicle Solutions, Solera Owner retention programs (ORPs) are nothing new, but every so often it is beneficial to review your dealership’s service marketing efforts and returns. Are you getting the most out of your...

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