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The Current State of Automotive e-Commerce

The Current State of Automotive e-Commerce

By Dan Dulik, Director of Product Marketing, Elead/CDK Global Car buying has been on the list of experiences that need reinvention for years. Digital retailing solutions coupled with process improvements offer a lot of opportunities to both enhance the quality of the...

The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call

The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions Did you know the inbound sales call is your dealership’s hottest lead? These consumers are the closest to buying a car, yet it's where dealerships experience most of...

It’s Time for Your Dealership to Advertise on Streaming Audio

It’s Time for Your Dealership to Advertise on Streaming Audio

By Jeff Allen, VP of Digital Media, PureCars Today’s younger car shoppers (Millennials and Gen Z) don’t start their search on the showroom floor with a dealer salesperson. In fact, it’s estimated that 90% of today’s auto-buying consumers begin their journey on...

What the Data Reveals: Communication was Always the Key

What the Data Reveals: Communication was Always the Key

By Joe Shaker, Owner of Shaker Auto Group, and CEO of TruVideo Data isn’t everything, but it sure does shine a light on what people want. The pandemic only accelerated what was already becoming clear: automotive customers most value transparency, personalization, and...

4 Tips to Build Trust with Car Buyers

4 Tips to Build Trust with Car Buyers

By Michael Biasco, Senior Product Marketer, Elead/CDK Global People tend to think of businesses the way they think of people. They hold them to certain standards and build relationships with those they trust. In fact, over 90% of car buyers say trust is essential when...

Is In-Vehicle Technology Outpacing Itself?

Is In-Vehicle Technology Outpacing Itself?

By Sean Reyes, Chief Marketing Officer, Recall Masters Many vehicle manufacturers and vendors are developing autonomous technology and incorporating it into the latest vehicles. The key factor here is that this technology has to be tested. And not only tested but...

How to Market Your Crypto Advantage

How to Market Your Crypto Advantage

By Katie Robinson, Chief Marketing Officer, Cion Digital Cryptocurrency is quickly becoming mainstream amid market conditions. According to a Motley Fool survey, 145 million U.S. adults, or about 56% of the population, say they own or have owned cryptocurrency....

Technology, Recalls, and Inevitable Challenges

Technology, Recalls, and Inevitable Challenges

By Sean Reyes of Recall Masters As vehicles become increasingly advanced, many OEMs are integrating technology that includes the ability to upload software updates by over-the-air (OTA) methods. Tesla has been doing this since its inception. But there are only so many...

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