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Social Listening With Video

Social Listening With Video

By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...

The EV Knowledge Gap is Wider Than Dealers Think

The EV Knowledge Gap is Wider Than Dealers Think

By Andrew Garberson, Head of Marketing, Recurrent Electric cars have come a long way and have a long way to go. Perhaps I already knew that going into my session on electric car buyer personas at Digital Dealer in Tampa. While EV enthusiasm likely outpaced EV supply...

Push the Pedal Down on Auto Sales With ADKAR Training

Push the Pedal Down on Auto Sales With ADKAR Training

By Tiffany Peeler, VP of Sales and Operations, Proactive Dealer Solutions The chip crisis will abate and your lot will be full of vehicles again. Yet, one can argue that the retail auto sales experience has changed forever. Consumers like completing more of the buying...

How to Crush Car Sales in a Social Media World

How to Crush Car Sales in a Social Media World

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions  If you’re in the business of selling cars and wish to capture opportunities with potential car buyers outside of the brick & mortar showroom, it’s important to...

How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share

How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share

By Jeff Allen, Vice President of Customer Experience, PureCars Electric vehicles (EVs) have become an extremely polarizing topic over the years. Every day there seem to be dozens, if not hundreds, of articles talking about this segment of the automotive market....

If You’re a Hammer, Everything’s a Nail

If You’re a Hammer, Everything’s a Nail

By Tom Kline, Lead Consultant and Founder, Better Vantage Point If you’re a surgeon, you generally fix medical issues through surgery. I’ve seen this several times in my life and it’s not always the best option to resolve a medical issue. So how does this thinking...

How to Use Video to Increase Your Service Revenue

How to Use Video to Increase Your Service Revenue

By Tim James, COO, FlickFusion Have you ever been frustrated because a customer turned down a service recommendation? Perhaps they hand you the excuse that they need to consult with a spouse, friend, or family member before they accept. The problem is most consumers...

In the Post-Pandemic New Normal, Where Does Digital Retailing End?

In the Post-Pandemic New Normal, Where Does Digital Retailing End?

By Pete MacInnis, Founder and CEO, eLEND Solutions In late 2021, we sought out the answer to the question - In the Post-Pandemic New Normal, Where does Digital Retailing End? After surveying automotive dealers across the US, some of what we heard was predictable, some...

BDC Through the Decades

BDC Through the Decades

By Bob Gower, COO, Traver Connect It was our Founder and CEO, John Traver’s, innovative leadership that launched the first dealership Business Development Center in 1991, and since then, Traver Connect has been at the forefront of its evolution. Decades ago, if at...

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