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DealerPoint: April 5-7, 2027

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Trending Auto Retail News

Fixed Ops is the Opportunity Dealers Can’t Afford to Miss

Fixed Ops is the Opportunity Dealers Can’t Afford to Miss

For a long time, fixed ops was treated like the back half of the dealership. That mindset does not work anymore. If you look at what is happening in the market right now, fixed ops is one of the biggest opportunities dealers have to drive profitability, retain...

Your Buyer Made Up Their Mind at 10:47 PM. Were You There?

At 10:47 PM, a buyer is sitting on the couch after dinner. The house is quiet. The laptop is open. Three tabs are running side by side: one for inventory, one for financing, and one for reviews. They are not casually browsing but have narrowed the choice. They know...

Dealership Digital Advertising is Working Better Than Ever

Dealerships across the country are getting more from their digital ad budgets, not by spending more, but by spending smarter. Fullpath's April 2026 Auto Intelligence Index—drawn from its Customer Data Platform and AI analytics across thousands of franchised...

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