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myKaarma Selected as Ford Dealer Technology Preferred Partner for Video Capability
Company continues to expand OEM partnerships while advancing next-generation integrations for dealerships
Apr 27, 2026
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TradePending Rebrands to Protomiq to Signal its Strategic Focus on Portfolio of Digital Experiences for Auto Dealers
Reinforces company’s mission to help dealers convert auto shoppers into buyers
Apr 27, 2026
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The Real Auto Affordability Crisis Has Nothing to Do with Interest Rates
For the past two years, the automotive industry has been locked in a debate about interest rates. When will the Fed cut? Will lower rates unlock demand? Will relief at the macro level translate into traffic on the showroom floor? These are reasonable
Apr 27, 2026
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The $12,000 Leak: Reclaiming Dealership Fixed Ops Revenue
Service Loyalty Drives Revenue: Dealerships lose an estimated $12,398 in lifetime service revenue per customer who takes their maintenance business elsewhere. Bridging Operational Gaps: Addressing gaps in first-appointment scheduling, trade-in offer
Apr 24, 2026
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Phyron Brings AI-Powered Video Ads to TikTok
AI-Powered TikTok Integration: Phyron’s new integration with TikTok’s Automotive Ads for Inventory enables dealerships to automatically create and scale video ads for their entire inventory. Overcoming Video Production Challenges: Phyron&
Apr 24, 2026
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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
Agreement to acquire Fullpath adds Customer Data Platform, marketing automation, and AI capabilities to the Cox Automotive portfolio - giving dealers a unified platform to compete in an AI-driven retail environment
Apr 23, 2026
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Why the First-Time Buyer Should Be Every Used Car Dealer’s Top Priority in 2026
The used car market in 2026 is being reshaped by a buyer most dealerships aren’t built to serve: the first-time purchaser. Tariff driven new vehicle prices, tighter household budgets, and a generation that research everything before walking onto a
Apr 23, 2026
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VMS Launches Virtual Fleet Manager to Automate Uptime
Launch of Virtual Fleet Manager: Vehicle Management Systems (VMS) has introduced the Virtual Fleet Manager, an AI-driven platform designed to automate fleet maintenance. AI-First Technology: The platform leverages advanced AI technology to streamlin
Apr 23, 2026
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Why Misaligned Risk Functions are Costing Dealers and Lenders More Than They Realize
In the high-pressure environment of an auto dealership, the goal is simple: get the customer into the right car and get the deal funded as quickly as possible. However, a “dirty” deal jacket—one containing manipulated or fabricated docu
Apr 22, 2026