In a recent blog article by Randall Beard, President of Nielsen, North America, Mr. Beard revealed a startling statistic. Based on Nielsen’s study...
ADVERTISING: The Power of Resonance!
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It’s Time to Get Bi-lingual
In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer 18 in Tampa, Florida, with Peter Leto from Google,...
Social Media In-House or Outsourced? The Positives & Negatives
Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social...
Dealers’ “Above The Fold” Website Obsession Could Lose Digital Customers
Today, everyone needs everything faster. Faster food, faster service, faster route to work. Your customers are no exception. If your sales or...
A Dog with a Note in His Mouth
In the automotive training business you have to constantly try to stay within your own niche. By doing this you are able to move forward when you...
How Much Are You Leaving on the Table?
How effective is my team? How well are we doing on expense management? Are we leaving anything on the table? These questions are asked by every...
Run a “Red Belt” Business
Within our new LearnToLead Elite Training Center adjacent to our Agoura Hills, California offices, I have a “Wall of Influencers.” On the wall are...
Unlock 4 Phone Secrets to a Better Bottom Line
You probably think you know what it means to be good on the phone. It looks like your team hustles inbound and outbound calls and it sure seems like...
Successors: Bring Value
Here’s a new concept, successors: bring value! The opportunities are endless - your dealership is a multifaceted, financially complex business,...
Distance May Still Make the Heart Grow Fonder
It takes time, effort and resources to acquire a new automotive customer. After the initial sale, dealers invest in considerable efforts to build a...