The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close)
When Being a Manager Requires Compassion
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Q1 Delinquencies Fall in 7 of 11 Loan Categories, ABA Reports
Despite the mild slowdown in the economy during 2016’s opening quarter, 30-day or more delinquencies fell in seven of the 11 loan categories tracked by the American Bankers Association (ABA).
The New Trend in Social Media: Quality Over Quantity
In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We’re searching for authenticity in ourselves
Does Your Digital Marketing Include Marketing Automation?
Digital marketing is quickly becoming one of the main methods dealerships use in order to promote their vehicles and services to potential and current clientele. Digital marketing encompasses
The Storytelling Approach to Digital Marketing
It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing
Clicks to Bricks – Transitioning the Online Buyer into the Dealership
Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers
How to Recruit and Retain Top Talent
Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with
Why Your Dealership Website is a Leaky Bucket and How to Fix it Without Changing Website Providers
Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if you think about it, the internet is absolutely the most competitive marketplace that exists,
MAXDigital and CarGurus Partner to Provide Enhanced Ads to Consumers
In a continued effort to bring transparency to the online car shopping experience, MAXDigital, a leading auto retail SaaS provider, today announced a partnership with CarGurus
DealerSocket Reaffirms Commitment to Independent Dealers with Largest Investment to Date
DealerSocket, provider of a leading automotive technology platform for independent dealers, has released its conference schedule for the remainder of 2016. The company is in the midst