I was once working late at night in the accounting office as a consultant on their DMS computer and needed a pen to write down an error message. I opened one of the desk drawers and
Your DMS and Technology Tasks
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Ready, Shoot, Aim Mantra?
Crazy to admit but the same problems we witnessed 5, 10, 15 years ago still infect and remain problematic in a lot of dealerships today. When discussed, the common excuse is; “but this
Family and Business Separation – Is it Possible?
In a family-owned automobile business, the dealership and general business dynamics often become the center of family interaction. As the auto business grows, each family member’s lives also grow,
Nextup Throws Their Hat in the Ring and Hires Veteran Strategist to Enhance Company’s Reach
Continuing to evolve their reach throughout North America and globally, sales and traffic performance leader, Nextup, is thrilled to announce the addition of Automotive veteran, Brent Wees as
How to Become a Game Changer!
In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers, playmakers and game changers.
Stop Following The Vendor Trend
The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It may or may not have a detrimental effect
67% of Twitter Users Are More Likely to Buy From Brands They Follow
Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more likely to buy from brands they follow. For any industry,
The Red or Blue Pill Is No Longer a Choice
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be
Not Your Daddy’s Dealership: 3 Secrets to Maximizing Your Digital Showroom
Bob Dylan famously sang: “The Times They Are a Changin.'” This legendary song is an anthem to the seismic shift in the way auto dealers sell cars in the 21st Century. From smartphones
Hope and Spray Is Old News
Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches,