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Multi-Touch Attribution in a Nutshell [VIDEO]

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.

All Signs Point to Strong Focus on CPO Strategies at Used Car Week

Given that certified pre-owned vehicle sales will increase 25% next year, dealers who focus on CPO merchandising and sales tactics will help ensure consumers get the right messages

In-Vehicle Technology, Safeguards, & Dealership Opportunities

Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.

ADESA Announces New General Manager for ADESA Kansas City

ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that Kevin Rhoads has been promoted to general manager of ADESA Kansas City, effective immediately.

Ready or Not, Here Comes Virtual Reality Auto Marketing!

Sit back and buckle up, because the world of auto marketing is about to get rocked by virtual reality (VR). Actually, I shouldn’t say “about to” because VR has already arrived. Manufacturers

Van Horn Oconomowoc Grand Opening

The Van Horn Automotive Group of Plymouth, Wisconsin is proud to announce the recent acquisition of Jack Safro Ford of Oconomowoc. Van Horn Ford is located at 1000 E. Summit Avenue,

It’s Time for Your Marketing Efforts to Get Personal

With individuals being ever connected to their mobile devices, the need for real-time information, communication, and overall networking is imperative for automotive dealers.

Auto Industry Veteran Michael Waterman Joins ACV Auctions as Vice President of Sales

ACV Auctions today announced that Michael Waterman has joined the company as Vice President of Sales. Expanding the team is part of ACV’s ongoing growth plan to deliver

What’s Driving A Shift in Digital Marketing Strategies?

Recent research uncovered specific differences in the way individual audience groups research and shop for cars. Women, Millennials, Hispanic and Asian car shoppers all search

More Appeal, More Profits for Your Used Units

As the buzz around the 2016 SEMA Show proved, the accessories market is more popular than ever, with no signs of slowing down in the near future.