When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.
Stay out of the Trash by Training Your Customers
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Why Your Dealership Marketing Should Be Dominating
In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry,
You Might Consider Becoming the Amazon in Your Area… And Fast!
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
Is Good Content Really Worth the Effort?
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return
10 Ways to Help Your Dealership Employees Embrace Change Like Champs
Change is necessary for businesses to grow. That’s true for the salon down the street, for the local grocery store, and for your dealership. In order to keep up with consumer wants
Digital Air Strike Named Top Internet Marketing Firm; CEO Alexi Venneri Recognized as one of 2016’s Most Influential Women
Continuing to demonstrate its leadership in the social media and digital engagement marketplace, Digital Air Strike today announced that for the second year in a row, it has captured
This Week in Social Media News: Week of August 29, 2016
With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. Currently, Facebook algorithms work in conjunction
Used Car Market Insights – Week of August 30, 2016
This week’s Black Book Market Insights report shows a slight weakening in prices on crossovers and SUVs this past week, even though demand has remained at healthy levels.
Do You Have A “Super” Loyalty Program?
Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved,
The Business of Mitigating the Risk
The New York Times reported in June that banks are moving away from traditional passwords to the next generation of protecting customer information and data security: biometrics.