The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles sold; by 2020 it will be 40% making them the largest...
Hiring Gen Y in Your Dealership
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Why Car Sales Should Be Your First Job After Graduation
The National Center for Educational Statistics (NCES) projects that nearly 2 Million students will be graduating at the bachelor’s degree level as...
Building Smarter Car Sales People and Why it is Imperative to the Future Economics of Your Business
Three Strategies to Build Lasting Relationships with your Women Buyers Today’s cars continue to become smarter as manufacturers recognize the value...
Brand Loyalty Decreases as Length of Ownership Increases…Say What?
I bought my first new car, a 1983 Ford Bronco, about a year after I graduated from college. I kept it 21 years but in 1999 I bought my second new...
Why Auto Dealers Can’t Afford to Ignore Tysons
Tysons is where major trends affecting car dealerships are all converging If you haven’t heard of Tysons Corner yet, you’re already behind the...
Third-Party Leads vs. Dealer Site Generated Leads
This subject causes more dealer confusion and misplaced marketing dollars for dealers than any other. Making matters worse, information in trade...
Carmakers face fresh China import threat
Carmakers face fresh China import threat, from ft.com. Multinational carmakers already under pressure from Chinese regulators and dealers face a new...
eLEND Solutions™ Launches CreditPlus™, the Next Generation of its Industry-Leading Credit Application Platform
eLEND Solutions™ today announced the launch of CreditPlus™, the next generation of its industry-leading online, interactive credit application...
Applying Apple’s Sales Model to Your Dealership
There’s been a lot of buzz lately in regard to how to sell vehicles to Millennials. Yes, they are a different generation that grew up in a much...
Who Should Pick the Car?
Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond,...