General Motors has announced its latest program to attempt to bring the Cadillac brand back to prominence. As usual, the factory has put substantial focus on dealership operation
Helion Automotive Technologies, a leading provider of information techology (IT) solutions for auto dealers, announced today that Erik Nachbahr will present at the AICPA
This particular blog will cover arguably the most controversial topic inundating dealer forums like DealerRefresh and other automotive digital communities.
In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales
Flick Fusion today announced the integration of its SmartFlicks video marketing platform with DealerHostsTM Technology Management Solution (TMS) 5.0, a hybrid lead management and
The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature.
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see
It has never been more clear that transformational change to one of the world’s largest industries is just around the corner. Car ownership is supposed to change — and when it does, it is predicted
One of the great things about what I do is that I get to speak to a lot of dealer twenty groups. It’s something I really enjoy doing; but more than that, it’s something I feel needs to be done.
Let’s get to the point, the argument that many dealers make against having a Modern Sales Floor (closed or managed floor) is very basic – the aggressive guys will be stifled and the dealership