Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he has held many positions within the...
Dealer Magazine Interview: Brian Benstock, GM and VP of Paragon Honda, Paragon Acura
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VehiclesTEST Selects Flick Fusion’s SMARTFLICKS Platform for Independent Test-Drive Videos for Auto Dealers
Urbandale, IA – August 14, 2017 – Flick Fusion today announced that VehiclesTEST, a content creator of independent test-drive videos, has selected...
Wake Up and Smell the Change! What You Can Learn from Retail-Industry Leaders
When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This is a sad fact as these...
Negative Reviews: How to Prevent, Improve, Resolve or Remove
Your online reputation has a direct impact on your bottom line. What are you doing to manage it? 84% of consumers trust online reviews as much as a...
The Key to Connection: Stop Following Up with Your Internet Leads Like It’s 2009
When is the last time you inspected your internet lead processes? Do you know what the content of your emails being sent are? Do you know when they...
If Your Data Is in Danger, So Is Your Business: Take Steps Today to Protect Your Most Valuable Asset
Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems. But how much time have you...
The Writing Is on The Wall
I have a friend who is in his early 50’s and has been enjoying the hell out of life. Whereas every day, I myself want to eat doughnuts and chicken...
When States Fight Back
I’ve written a lot about recall awareness and how dealers can position themselves to be champions in their communities by treating recall customers differently — applauding those who simply
Enthusiasm on Fire Is 10 times More Effective Than Knowledge on Ice
For 12 years, I have been writing monthly articles in Dealer magazine regarding what I see as the “State of the Union” so to speak regarding the automotive industry. Subjects
Getting Back to Sales 101
At one time or another, every dealership salesperson has heard something along these lines: “The majority of the vehicle purchasing process now takes place before the customer