Pop-up specials, chat tools, auto-play videos, tons of useless slides, and more have turned our dealership websites into 1990s era MySpace pages of...
Optimizing Your Dealership’s Website for the Customer
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DealerFenix Introduces a Reporting, Workflow and Activity Solution for Auto Dealers
Innovative system designed to improve process adherence and consistency, eliminate repetitive tasks and automate activities to keep projects moving...
Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.
The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people...
Shifting from Crisis To Opportunity
Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly running creek off to your right with a 100 foot...
Interview With the 2018 Chairman of the Chicago Auto Show
John Hennessy, owner of River View Ford, in suburban Oswego, Illinois, has spent more than 30 years in the auto retailing industry. In addition to...
Top 2018 Automotive Digital Marketing Trends You Need to Know
Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns and, because of this,...
3 Must-Dos to Combat Dealer Margin Declines
How many dealers figured they’d make up for ever-smaller margins in new and used vehicles by selling more cars in 2017? If you asked the question...
Auto/Mate Integrates Dealership Management System with DealerFenix Reporting and Workflow Automation System
ALBANY, N.Y. – Dec 4, 2017 – Auto/Mate Dealership Systems dealership management system (DMS) is now fully integrated with DealerFenix, a reporting...
You Can’t Take a Train 500 Miles on 400 Miles of Track
Build Your Store's Direction Towards a Success Destination Recently I took a road trip and visited with several dealerships. Many of these stores...
Dealer Magazine Interview: Brian Benstock, GM and VP of Paragon Honda, Paragon Acura
Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he has held many positions within the...