Customers have changed the way they shop for vehicles, and that has lead to dealerships across the country rethinking their marketing strategies to...
Making Meaningful Connections with Vehicle Shoppers
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Impression Share Bidding
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so if...
Helion Offers Security Awareness Training for Auto Dealerships
New Solution builds a "Human Firewall" that Reduces Risk of Phishing Attacks from 27% to 2% Timonium, MD – January 7, 2019 – Helion Automotive...
Interview with Dan Kommeth of Performance Lexus
Performance Lexus, of Cincinnati, Ohio, is an 18-time winner of the Elite of Lexus Award. The store is part of the Performance Automotive Network, a...
Building the Best Mobile Landing Pages
It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile...
Secrets to a Successful Conquest Campaign
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But...
Are You Maximizing YouTube At Your Dealership?
I will optimistically assume that you (and hopefully every single dealership in the country) have a YouTube channel, but even if you do, are you...
How to Humanize Your Dealership with Video
The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i]...
Bridge the Gap Between Where You Are and Where You Want to Be
Last week I had a call from a young man whom I have come to respect due to his commitment, courage and tenacity as a new salesperson in the...
Customers Like the Easy Button: Use it to Increase Sales
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often...