Sales & Variable OPS
Tires Are Revenue Drivers: Here’s How To Get Your Share
Sales profit margins are getting smaller, and dealerships are looking to service as the profit-making aspect of their business. And there’s one area of service that’s particularly overlooked, especially for how much revenue it can generate: tires. The good news is...
Spring Market’s in Seventh Week
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the spring...
BLACK BOOK USED VEHICLE RETENTION INDEX DECLINES FOR 5TH STRAIGHT MONTH
Despite Recent Decline, Index Is Still Higher Than Its Level A Year Ago LAWRENCEVILLE, GA (May 6, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention...
2 Keys for Creating Effective Full Motion Walkaround Videos
In this video blog, Flick Fusion COO Tim James shares 2 key tips on how to create and maximize the effectiveness of full-motion video walkaround inventory merchandising videos.
Witt’s Wise Words: What Does Adversity Reveal?
In this edition if Witt's Wise Words, Bill Wittenmyer shares what adversity reveals in a person.
Artificial Intelligence Moves Closer to Reality for Dealerships: Digital Dealer 26 Takeaways
As the renowned science fiction author Isaac Asimov famously put it, “Today’s science fiction is tomorrow’s science fact.” That statement is certainly playing out in the field of artificial intelligence. After being featured for years in science fiction books and...
Let’s Get Visual: Targeting Auto Shoppers with Video
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying...
Freebie Friday: Interview Tips for Finding Great Teammates
Bill Wittenmyer shares 3 tips for dealerships on how to recognize and interview potential teammates in this episode of Freebie Friday.
Profit By Action Quick Tip: Prospecting Maximizing Referrals
The first step of any sales process is PROSPECTING. This QuickTip will help you improve your approach to obtaining referrals from existing customers.
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