Sales & Variable OPS
10 Core Beliefs of Highly Influential Sales Leaders
Influential sales leaders are unmistakable. They are people of interest, people of insight, people of purpose, people of direction, people of value, and people of now! They seamlessly garner the support of those inside and outside the dealership, their customers...
Interview with Melanie Borden of Celebrity Motor Cars
A Fashion Institute of Technology graduate, Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry. Melanie has worked in various atmospheres from social media startups to a public tech company in consulting, marketing,...
Tracking Data to Outpace the Competition
Keeping track of data provides insight on how your dealership is performing, lets you know what you should currently be working on, and helps you prepare for the future. For those reasons and more, staying on top of data management is a crucial component of any...
Social Selling 10 Actions to Get Traction
Every salesperson wants to be the one who customers choose. The advancements in social media have made it easier than ever to engage and stay connected with customers. But many salespeople are lost with today's technology. There's never been a better time to...
Bring Them to Your Website!
Two of the most important elements of every single advertisement you run in any medium are 1) an easy to remember phone number, and 2) an easy to remember URL that leads to your website. Thirty-five years ago our agency was one of the pioneers in developing...
What Artificial Intelligence Can (and Can’t) Do for Your Dealership
If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon be taking over our world and running our lives (see “iRobot” [2004] and “Ex Machina” [2014]). While entertaining to watch, these Hollywood visions have...
Interview with Kelly Levesque of Capitol City Honda
Capitol City Honda is a locally-owned family business in Olympia, Washington, the state capital of Washington and sixty miles south of Seattle. Ed McCarroll, a native of Canada, proudly became a U.S. citizen in 1953 and was a partner in several car dealerships in...
Should Employees Understand the Company Financial Statement Scoreboard?
Those who truly understand the intimate nature of any business configuration know that it’s all about numbers, period. And the “numbers measurements” are copious, which in the case of the financial statement puts the accounting office personnel in the cross-hairs....
Service Opportunities Increase with Trucks, SUVs, and Crossovers
Americans are buying more trucks, SUVs, and crossovers than cars. This is not breaking news, but rather a phenomenon that has been trending for several years. Reasons vary depending on who you ask, but on a personal level, I’ve only owned two cars in the past 45...
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