Sales & Variable OPS
Marketing Guru to Reveal the Formula for Winning in the Most Competitive Landscapes
Digital Dealer, Orlando – Featured Speaker Phillip Stutts brings businesses to a revolutionary new view of marketing through the lens of successful presidential campaign victories. On stage, Phillip unveils the secret 5-Step Undefeated Marketing Formula used by his...
For Sustainable Profit – Build a Purchasing Department
By Doug Austin, Founder & President, StrategicSource, Inc. 95 percent of auto dealerships in the U.S. and Canada are decentralized in their purchasing approach meaning various personnel are tasked with managing selected expenses, including periodic shopping,...
Get a Jump On Making It a Great New Year
By Chuck Barker, President & Founder, Impact Marketing & Consulting Group Begin, start, commence, institute, inaugurate, initiate. Something’s refreshing and optimistic about these words, whether they refer to the dawn of a new day, the birth of a child, the...
Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
By Bob Lanham, Head of Automotive Retail, Facebook Digital marketing campaigns can be difficult to manage especially during the busy year-end auto sales season. With so many social media platforms and advertising options available, you need to know where and how to...
A Case for an Efficient 2020 Dealership Advertising Budget
By Melanie Borden, VP of Marketing, Celebrity Motor Cars The end of the calendar year is upon us! 2019 holiday events are ramping up, dealerships are laser-focused on hitting year-end objectives, and dealership leadership teams are working on getting rid of the...
The Power of Used Car Marketing
By Jim Boldebook, Founder, CBC Automotive Marketing This is the fourth article Ive written in two years on the importance of franchised dealers expanding used car marketing efforts to not just survive but thrive in the coming decade. Having been in the retail...
Four Keys to Build a Better YOU
By Dave Anderson, President, LearnToLead As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten. In fact, little will improve measurably or sustainably in your organization until you do. While leaders who complain...
Five Tips to Improve the Sales to Service Handoff
By Scot Eisenfelder, CEO, Affinitiv With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, nearly half of dealership sales customers never return to dealerships for...
9 Areas That Build Value in Your Dealership
By Kendall Rawls, Director of Development, The Rawls Group The new year brings change, and with change comes uncertainties often leading to fear, anxiety, and worry of the unknown. As we enter this new year, we face an upcoming presidential election, which in of...
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