Sales & Variable OPS
Reunion Marketing Welcomes Jessica Dee as Director of Paid Search
RALEIGH - JUNE 18, 2020 — Reunion Marketing, a data-first automotive digital marketing agency, is excited to welcome Jessica Dee as the new Director of Paid Search. Jessica has spent the last 8 years working in the paid media space, most recently holding the position...
Dealer.com Selected as FordDirect Advantage Premier Partner
Dealer.com Connects Ford and Lincoln Dealers with In-Market Shoppers Using Unmatched Data and Intelligence Burlington, Vt., June 23, 2020 – Dealer.com today announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program....
Honda Selects Dealer.com as a Certified Website Provider
Burlington, Vt., Jun. 23, 2020 – Dealer.com announced it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience. Today, through Dealer.com’s Website Choice program, Honda dealers receive customized,...
Cox Automotive Makes Strategic Leadership Moves to Enhance Digital Inventory Solutions and Connections for Clients
Across Manheim Digital and vAuto’s Stockwave and iRecon, these new leaders will focus on creating new digital wholesale solutions that help clients acquire inventory more efficiently. ATLANTA – June 23, 2020 – Cox Automotive’s years-long focus on digitizing the...
Quick Tips to Increase Your Service Revenue
By Russell B. Hill, Managing Partner, FixedOPS Marketing Service departments are your bread and butter, now more than ever, but how do you increase revenue during these times of uncertainty? Here are a few tips to help boost your service revenue: Make service/specials...
DealerSocket Releases Next-Generation Desking Solution
The new solution is fundamentally redesigned and re-engineered for a faster, more flexible, and cohesive experience for dealers and their customers. DALLAS, June 22, 2020 — DealerSocket, Inc., a leading SaaS provider to the automotive industry, today crossed another...
Free Facebook Tools for Dealers That Keep Customers Informed
By Bob Lanham, Facebook’s Head of Automotive Retail The COVID-19 outbreak has impacted the automotive industry in a number of ways—from constricting supply to unforeseen declines in dealership traffic and vehicle sales. During these uncertain times, the health of your...
Autotrader Shows Car Shoppers the Ease of Online Car Shopping in New “Dealer Chats” Campaign
Ad highlights dealership capabilities available from home ATLANTA, June 8, 2020 – Over the past few months, consumers have adjusted to managing nearly all aspects of life from home, including everything from working to shopping. Even the most difficult tasks can get...
Lease Credit Approval Rates Climb to 68.6% in May
Credit Approvals See Significant Rebound from April Rates CINCINNATI, OHIO (June 18, 2020) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.6% approval rate in May, a significant increase from the April...
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