Sales & Variable OPS
Quantum5 and InteractiveTel Announce Strategic Partnership to Bring Innovative Customer Experience Skills Training to Dealerships
Announcement from Quantum5 Quantum5, a leading training company that brings people and technology together for sustained learning and higher profits, announced the completion of a strategic partnership with InteractiveTel, a leading provider in cloud-based customer...
4 Ways to Boost Owner Retention Program ROI
By Earl Asbill, National Director of Marketing for Vehicle Solutions, Solera Owner retention programs (ORPs) are nothing new, but every so often it is beneficial to review your dealership’s service marketing efforts and returns. Are you getting the most out of your...
How Customer Convenience Benefits Dealers
By Scott Penn, VP Business Development, APCO Holdings Every time I watch television, I see anti-dealership commercials from disruptors with online or end-to-end buying solutions. What are they selling? They don't advertise competitive prices; instead, they focus on...
Time to Develop a Highly Differentiated Local Dealer Brand
Do you really want your only chance to sell that same vehicle based on lowest price or how fast you respond to an incoming lead? Of course not. Here are some ways to begin to develop and communicate your own special dealership brand…
3 Essential Team Management Tactics for Successful Social Selling
It’s a new challenge for auto retailers to control the customer experience in this context, and customers are in the driver’s seat. Specific automotive social selling team management tactics can be applied so that salespeople serve customers…
Digital Dealer Tampa 2022 – Conference & Expo Highlights
On May 9-11, 2022, dealers and managers, OEMs, auto retail solution providers, thought leaders, and digital experts joined together at the Digital Dealer Conference & Expo in Tampa, FL, for learning, networking, and innovating.
PureCars Announces Stephane Ferri as Chief Executive Officer
Announcement from PureCars Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced that industry veteran Stephane Ferri has joined the company as Chief Executive Officer. In his new role, Mr. Ferri will...
DealerPeak Releases Top Converting Sources for Website Providers, Marketplaces and Digital Retail Partners in New Q1 2022 Peak Insight Report
Announcement from DealerPeak DealerPeak, the only CRM dedicated to making the industry regain its love of selling cars, announced the release of their Q1 Peak Insight Report, examining the top lead conversion sources for dealerships in the first quarter of 2022. The...
How Do We Solve the Shortage of Technicians?
By Sean Reyes, Chief Marketing Officer, Recall Masters According to an article in MarketSource, past NADA Chairman, Charlie Gilchrist estimates that within the 16,500 dealership members, 76,000 technicians will be needed by 2026. There is a large pool of existing...
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