Sales & Variable OPS
How to Remain Profitable During the Shift to EVs
By Michael Boehm, General Manager, Juice Americas Next year will mark a milestone in the automotive industry, with a record number of EV models anticipated to start entering the market. Everything from the Ford F-150 Lightning (Starting at $40,000) to the Cadillac...
3 Tips for Selling Your Vehicle Pipeline and Special Orders
By Dan Dulik, Director of Product Marketing, CDK Global/Elead There’s a shift underway from selling stock to selling pipeline and special orders – and this may be the new normal. Experts predict vehicle shortages will last through 2022. Even when inventory rebounds,...
The Modern-Day Donner Party – When the Power Runs Out!
By Sean Reyes, Chief Marketing Officer, Recall Masters During the winter of 1846-1847, the Donner Party found themselves stranded in the Sierra Nevada mountains. Of course, they didn’t have the advanced technology we have these days, so things went from bad to worse...
How Workforce Expectations Have Changed
By Perry Watson IV, Director of Minority and Women Retail Programs, Solera/DealerSocket As dealers look to ramp up their workforces, many will struggle to fill open positions. This is not news, as high employee turnover in the auto industry has been the “norm” for a...
The Lollipop 1 Model
By Tom Kline, Lead Consultant and Founder, Better Vantage Point Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes hurt feelings, destroys trust, and creates anger. You create this same dynamic with customers when you...
Pricing Above MSRP: The Pros, Cons, and How to Save Your CSI
By Tiffany Peeler, VP of Sales & Operations, Proactive Dealer Solutions Many home buyers have been forced into bidding wars due to the pandemic housing market, with the winner paying well over the listing price. This was unheard of in most markets 10 years ago....
Quantum5 Acquires Marcom Results Group, Helping Dealers Ditch the Scripts with Successful Phone Conversion Skills
Announcement from Quantum5 Quantum5, the first platform to transform dealership training and bridge the gap between the traditional and digital customer, announced the completion of their acquisition of Marcom Results Group (MRG). MRG started in 2014 and is a licensed...
Document Management and OCR: Improving the Auto Lending Process
By Vlad Kovacevic, CEO, Inovatec In the past, lenders were reluctant to adopt new technologies. But as remote work has become mainstream, the transformation from paper to digital processes has become more of a priority. While some providers had already implemented...
Home is Where the Money is
By Tim James, COO, FlickFusion Video Marketing As we head into 2022, a dramatic shift has occurred in online consumer shopping behavior, according to Forbes. While online shopping was growing, COVID hit, forcing an even larger number of consumers to do their shopping...
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