Sales & Variable OPS
Using AI to Generate Short-Form Videos
Auto dealers tend to have the same problem when it comes to social media: lack of time and resources to create a variety of video content. Short form videos, in particular, have become increasingly popular on social media platforms. Consumer consumption of these...
Super Bowl LVIII Automobile Ads
Besides tuning in for the game and the halftime entertainment, the thing most discussed after the Super Bowl are the ads. The first truly ground-breaking commercial was the Apple’s ad in 1984 directed by Ridley Scott that premiered during third quarter of the game...
Spotlight on…..Reunion Marketing
As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Reunion Marketing’s Dave Spannhake to hear about his...
Morgan Automotive Group Selects automotiveMastermind as its Data & Technology Partner
automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive Group (Morgan), one of the largest automotive dealer groups in the nation, have formed a strategic partnership where...
Doggett Buys Five More Dealerships in Texas
Doggett Automotive Group is continuing its expansion into the automotive dealership business. The Texas-based company acquired five dealerships known as the Mike Smith Auto Complex in Beaumont, TX, on Feb. 5. The dealership portfolio obtained in this acquisition...
Cox Automotive Dealertrack Adds Synthetic ID Fraud Alert as Part of Compliance Solution
Cox Automotive announces the enhancement of the Dealertrack Compliance solution through the addition of a new Synthetic ID fraud indicator, which will help protect dealers against fraudulent transactions earlier in the F&I process. The new Synthetic ID Fraud Alert...
5 Visual Marketing Tips for Car Dealers to Boost Online Leads
As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos, logos, and even physical appearance, to promote a brand's identity, values, and what it offers. Regarding dealerships, while many may associate...
Ed Morse Automotive Group Expands into Arizona
The Ed Morse Automotive Group is expanding again. The Florida-based automotive dealership announced on Feb. 6 that it has acquired seven dealerships from Lawley Automotive Group in Sierra Vista, AZ. The dealerships involved in the transaction include: Lawley Chevrolet...
FTC’s New CARS Rule Imposes Added Requirements on Auto Dealers
Almost 18 months after it first proposed the rule, the FTC announced its Combating Auto Retail Scams Trade Regulation (CARS) Rule, which goes into effect on July 30, 2024. The CARS Rule contains some important new requirements for auto dealers across the country. The...
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