Better Car People (BCP) has acquired Proactive Dealer Solutions (PDS), the fourth major recent acquisition by BCP that boosts the customer engagement platform for auto dealers and OEMs
The union combines BCP’s lead engagement platform, generative artificial intelligence (AI) for SMS/Email, and business development center (BDC) operations with PDS’s Brooke AI Digital Voice Assistant, BDC technology, and in-store retail performance consulting and training. Over 2,500 dealers across the United States currently partner with BCP.
“BCP is creating an industry-leading omnichannel engagement platform to solve modern retail challenges. Adding such a strong technology leader as Proactive Dealer Solutions and their suite of technology products further solidifies our mission,” stated Aaron Kleinhandler, BCP’s Chief Executive Officer in a press statement announcing the deal.
About Proactive Dealer Solutions
The services provided PDS, a leader in automotive dealership training and advanced software solutions, include automotive software, a Digital Voice Assistant, a call management system, BDC services, a leading training platform, and automotive AI speech analytics.
Founded in 2001, the company partners with dealers to drive gross profit and service revenue by transforming the dealership’s culture through people, processes, and technology. PDS helps dealers and OEMs build customer and brand loyalty through a customer retention strategy focused on delivering an excellent customer experience across the entire organization.
Patrick Reininger, Proactive Dealer Solutions CEO, said he was “delighted” about deal and “dealers should be excited about what this means for them and the potential for the industry as a whole.”
“The combination of BCP’s lead engagement platform, generative AI for SMS/Email, and best-in-class BDC operation will result in automotive’s most advanced and experienced AI platform, offering solutions for SMS, email, and voice for both sales and service,” said Reininger. “Industry-leading AI technology supported by well-trained agents ensures that 100 percent of a dealer’s engaged customers have a timely and personalized experience.”
About Better Car People
BCP’s Collaborative Intelligence Platform solutions include omnichannel and cross-channel engagement for sales, service, and parts, combing live agents and technology to handle customers quickly and carefully.
Company officials promote the platform enabling dealers to engage with customers around the clock, ensuring inquiries are efficiently managed by live agents with quality responses. Its solutions have been successfully deployed at single-point retailers in smaller markets and large multi-point metro stores.
“Better Car People’s mission is to equip automotive dealerships and OEMs with digital solutions that streamline operations and enhance the customer experience. We combine cutting-edge technology with the humans needed to run it, making it the perfect partner for the market,” stated BCP’s Kleinhandler.
Abry Financing
Financing for the acquisition was partially obtained through Better Car People’s recent partnership with Abry Partners, an established private equity firm with a 30-year track record of success in fueling business growth.
According to Kleinhandler, this partnership represents a significant step forward in the growth trajectory of BCP.
“We are excited to embark on this partnership with Abry…this collaboration will significantly enhance our capacity to deliver exceptional service and cutting-edge solutions to our clients as well as provide funding for further acquisitions,” he said.
