Sales & Variable OPS
How to Ship a Car During Peak Season
If you are planning to ship a car, timing matters! The peak season for car shipping is usually: Summer months: When families are on vacation, and college students are relocating Holiday periods: High activity during end-of-year sales and festivities Snowbird season: A...
Halfway Through 2025, Dealer Sentiment on Profitability and Value is Bright: Presidio Survey
The Presidio Midyear 2025 Dealer Direction Survey revealed a cautiously optimistic outlook from U.S. auto dealers. Even as the industry navigates economic turbulence and the ongoing effects of federal tariff policies, dealers are much more bullish than they were just...
Dealers Beware: Crooks See Dollar Signs on Lots as Prices Rise
Auto dealers are no strangers to uncertainty. Between on and off tariffs and material shortages, the road ahead looks bumpy. While tariffs have been stealing headlines, a rare earth minerals shortage is also impacting the auto industry, forcing one Ford plant to shut...
92% of Vehicle Sales are Untraceable, Smarter Attribution is Needed: Autotrader
A new report from Autotrader, completed by Perficient using Clarivoy data, has revealed a critical issue in automotive sales tracking. According to the whitepaper, “From Click to Car Sale: How Multi-Touch Attribution Improves Marketing Measurement for Auto Dealers,” a...
Patriot Nissan, Trust Kia of Palmdale, Hodges Mazda: Dealership Deals
Patriot Automotive Group Sells Patriot Nissan in Salem, N.H. Patriot Automotive Group has sold its Nissan dealership in Salem, New Hampshire, to James and Erik Kirste in a deal advised by The Presidio Group. This transaction, closed on June 2, was a strategic decision...
Four Ways the Automotive Aftersales Market is Evolving
Today’s drivers are holding onto their vehicles for longer than ever. With the average U.S. car now a record 12.6 years old and traffic volumes back to pre-pandemic levels, demand for service is poised to rise. At the same time, new pressures are reshaping the...
Japanese Automakers Cut Prices to Offset New Tariffs: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
Dealerships Get Boost in Market Share with Digital Audio Campaigns: Study
Combining connected TV (CTV) advertising with programmatic digital audio campaigns has delivered impressive results for dealerships according to a recent study by EMG in collaboration with SiriusXM Media. Dealerships leveraging this dual-platform approach saw an...
Mastering Negotiation: Winning Strategies for Car Dealers
Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust is built, and value is clarified. A recent CDK Global survey found that most buyers want the opportunity to negotiate the price or trade-in value, and...
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