Sales & Variable OPS
Cox Automotive Redefines Omnichannel Platform Enabling Complete Digital Car Buying Across Any Channel
Breakthrough e-commerce technology powers full online transactions on client sites and third-party marketplaces simultaneously
The Broken Promise of Lead Attribution: A Dealer’s Guide to Finding Real Results in a Digital-First World
For too long, the automotive industry has operated under a broken promise—the promise of lead attribution. Auto dealers, in a constant quest to drive sales, have poured millions of dollars into digital marketing, with the hope that every dollar spent can be directly...
Adapting to the Modern Car Buyer: How GoTo Connect Transforms Dealership Communication Webinar October 21
Today’s car buyers expect fast, personalized, and seamless interactions, but many dealerships still struggle with outdated communication tools—leading to missed sales and inefficiency. Join our webinar to see how GoTo Connect for Automotive modernizes dealership...
Digital Dealer is Moving to Detroit!
Digital Dealer Conference & Expo is moving to Detroit, September 22-23, 2026, at Huntington Place! Detroit is not just the Motor City, it's the center of automotive innovation and the future of the industry. By bringing the event to the heart of automotive...
Meeting a Complex Auto Retail Market with Intelligence in Motion
New-vehicle inventory in the U.S. reached an unprecedented 73-day supply in August 2025, according to Cox Automotive’s vAuto Live Market View. That’s a sharp departure from the pre-pandemic norm of 60 days or less. At the same time, heavy tariffs, up to 25 percent...
Used Car Woes Drag Down Kerrigan Auto Retail Index in Q3
The U.S. auto retail sector is coming off of a somewhat uneven third quarter. While new vehicle sales showed surprising strength, growing concerns in the used vehicle market dragged down the overall performance of publicly traded dealership groups. The Kerrigan...
More Tariff Relief is On the Way for the Auto Industry: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
Digital Marketing Strategies That Drive Customer Retention in Dealerships
A sale should never be seen as the finish line, but rather the starting point for building long-term relationships. This is especially true in the automotive industry, where 45% of sales come from repeat buyers, and the average retention rate is around 58% (Gitnux)....
Underwater Auto Loans Hit Record High, Edmunds Reports
An increasing number of American car buyers are in a difficult financial position, owing more on their auto loans than their vehicles are worth. A recent report from Edmunds revealed that this trend continued to worsen in the third quarter of 2025. The average amount...
Join us for Digital Dealer Las Vegas 2021