Sales & Variable OPS
How to Contribute a Guest Article to Digital Dealer
At DigitalDealer.com, we are frequently asked if we accept articles from outside contributors. The short answer is "Yes, we do." The longer response is that we have certain criteria for what is submitted. When it comes to news stories, we prefer to write our articles...
Honda Wins Five Kelley Blue Book Consumer Choice Awards
Honda appears to be the average consumer’s favorite car brand, at least according to the Kelley Blue Book 2025 Consumer Choice Awards. Honda nearly swept the mainstream brand categories, securing the titles of Best Overall Brand, Most Trusted Brand, Best Value Brand,...
SDADA Endorses Armatus Dealer Uplift as Endorsed Partner for Retail Warranty Reimbursement
Armatus Dealer Uplift, the industry leader in Retail Warranty Reimbursement submissions, today announced that the South Dakota Automobile Dealers Association (SDADA) has endorsed Armatus as their exclusive partner for Retail Warranty Reimbursement services for their...
Auto Parts Tariffs Are Officially in Effect: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
Your Best Hedge Against Tariffs? Using Data and Automation
My experience in the auto industry has taught me that uncertainty is part of the business. Dealers continuously respond to external factors beyond their control, whether it's tariffs, supply chain disruptions, or economic fluctuations. Sure, it's never easy. But it's...
Digital Dealer Conference & Expo 2025 Overview Webinar May 6
What’s new for our annual Digital Dealer Conference & Expo 2025? In short, everything. We’ve heard your feedback and are making expansive changes from the duration of the show to the expo floor. This your chance to hear an in-depth review of what to expect in...
AI Can Transform the Customer Experience for Car Buyers, But Not on its Own
With the advent of digital dealer brands like Carvana and CarMax, as well as expanded options for online purchases through traditional dealers, more consumers are opting to research, buy, and finance vehicles online. In fact, according to Consumer Affairs, only 3...
Customers Interested in Embedded Insurance Opportunities
More than one-third of customers are interested in purchasing insurance directly through auto dealers according to J.D. Power’s U.S. Insurance Shopping Study. This concept is known as embedded insurance and particularly attracts Generations Y and Z with 47 percent...
U.S Electric Vehicle Adoption is Slow, but Often Permanent: McKinsey
Consumer sentiment on electrical vehicles (EV) in the United States is not as red hot as it was a few years ago, but it’s still quietly improving. 29 percent of consumers said their next vehicle purchase will be an EV, a five percent increase from last year, according...
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