Sales & Variable OPS
Trust in Dealerships Surges as Digital Tools Bridge the Gap for Modern Car Buyers
The relationship between car buyers and dealerships is undergoing a renaissance, driven by a powerful combination of digital transparency and personalized in-person experiences. According to the Capital One Car Buying Outlook 2025 Report, consumer trust in dealerships...
Middle-Income Americans Show Financial Resilience, Embrace AI for Car Buying
Despite persistent economic pressures, middle-income Americans are entering 2026 with a sense of optimism, according to the latest Paths to Financial Prosperity study from Santander US. The Q4 2025 survey reveals that financial confidence has reached a three-year...
Automotive Advertising Pivots to “Outcome-Based” Measurement as Traditional KPIs Lose Ground
In an automotive market defined by shrinking purchase windows and increasingly fragmented consumer journeys, advertisers are being forced to rethink how they measure success. According to a new report from Urban Science, the industry is undergoing a fundamental shift...
The End of the “Manual Review Trap”: Re-engineering Auto Dealer & Lending for 2026
The auto dealership and finance industries are approaching a critical era. For years, the promise of digital transformation has been a boardroom staple, yet the reality on the ground remains stubbornly analog. As we move into 2026, the primary bottleneck in lending...
Digital Adoption in Auto Finance Outpaces Broader Market Despite EV and Subprime Shifts
The automotive finance industry's push toward digitization continued relatively unabated in 2025, outpacing the broader automotive market despite a fourth-quarter slowdown driven by shifting dynamics in the electric vehicle (EV) and subprime sectors. According to the...
U.S. Dealers Forecast Stable Profits for 2026, Realigning Focus on Fixed Ops and Top Brands
As we enter 2026, dealers are adopting a stance of "optimistic realism." According to the Year-End 2025 Dealer Direction Survey released by The Presidio Group, the industry is bracing for continued headwind around vehicle affordability while simultaneously positioning...
TrueCar Names Impel Strategic AI Partner to Reinvent Car-Buying Experience
TrueCar, an automotive marketplace for new and used cars, has entered into a multi-year strategic partnership with Impel, a leader in automotive AI solutions. The agreement names Impel as the provider of AI technology for TrueCar, setting the stage for a...
Selling Smarter: Why Your CRM Strategy Should Be Redefined for 2026
As we step into 2026, the market is shifting. Growth will no longer come from selling more cars. It will come from selling smarter. With new vehicle sales projected to decline and affordability pressures pushing shoppers down-market, every conversation, every...
Cox Automotive Unveils Accelerate My Deal Elite: The Only Complete Online Vehicle Buying Solution for Both Dealers, Car Buyers
As the only advanced digital retailing solution offering full online checkout for vehicle purchases, Accelerate My Deal Elite transforms the car-buying experience with integrated compliance and seamlessly fits into existing dealer workflows. With secure ID...
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