Budd Blackburn, owner of Team Velocity Marketing, is sharing his expertise with automotive dealers and managers on how Huffines Hyundai uses an integrated targeted and digital marketing strategy to increase sales and service revenue.
Using an integrated targeted and digital marketing strategy to attract, sell, service and retain customers for less cost helped Huffines Hyundai break multiple store sales records in 2011, outpace Hyundai nationally by 20 percent, and move into the top 20 for Hyundai dealers nationally.
What will you learn and what action items will you take back to the dealership?
1. How to attract, sell, service and retain more customers for less cost than traditional mass marketing.
2. How to positively promote all your profit centers: new, used, finance, service and parts to create customers with the highest lifetime value for your dealership.
3. How to effectively target customers with the highest statistical probability of doing business with your dealership within the next 90 days.
4. How to implement integrated targeted and digital campaigns across multiple mediums including, mail and email, campaign offer sites, in-store merchandising, search marketing and more.
Budd Blackburn, owner of Team Velocity Marketing, combines his retail and training background to bring best practices to many of the nation’s top automotive dealers. As co-founder of Team Velocity Marketing, one of the nation’s leading targeted and digital marketing companies, Blackburn has architected a strategy that identifies dealers’ top prospects and integrates targeted and digital marketing strategies to increase dealers’ profitability.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Budd Blackburn presents: A Case Study: How Huffines Hyundai Uses an Integrated Targeted and Digital Marketing Strategy to Increase Sales and Service Revenue.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.