Announcement from Dealer Alchemist
Dealer Alchemist, a high-performing digital marketing platform built expressly to support client-owned properties, is proud to announce their mission to empower dealers through technology and transparency has fueled a revenue growth of 171% and a 92% customer retention rate for a celebratory close of 2021.
The company credits the growth in large part to ensuring every client definitively optimized their ad spend in 2021 and that each dollar spent provided a higher percentage of conversion. Dealer Alchemist developed their smart technology which prioritizes inventory, eliminates wasted ad spend, eradicates a multitude of marketing inefficiencies, exposes core metrics, and strengthens accountability for their client partners.
“This last year was a great example of why it’s important for dealers to control their own management reports, eliminate wasted ad spend, and capitalize on their search and social advertising,” said Shean Kirin, Founder of Dealer Alchemist. “During audits this last year we would often see dealer name and regional terms accounting for anywhere between 50% and 80% of the dealer’s paid strategy budget. On the surface that may sound smart, however, when a dealer is spending this amount on something they should be receiving organically, it’s a complete waste of spend. If you have a low cost-per-click on these terms you may think you’re killing it but, what’s really happening is you’re paying for what would otherwise be your free, organic traffic.”
Straight forward talk and true advocacy of the dealership are at the heart of why Dealer Alchemist is experiencing tremendous growth. The executive team is comprised of industry veterans who understand the ins and outs of digital ad buying, social media and search engine marketing, and website optimization, among other digital marketing strategies.
“When you’re talking about how important it is today to get eyes on your website, we can say the Dealer Alchemist team has upped our page views by at least 50 percent,” said Kara Delaine, Advertising Manager at Henson Brand Dealerships.
For more information on Dealer Alchemist and how their digital marketing platform and expertise can help you convert more buyers, at a lower cost visit www.dealeralchemist.com.
