• DigitalDealer-horizontal-Logo
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Contact Us
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe
  • .
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda At-A-Glance
      • Exhibitor List/Floor Plan
      • Sponsor List
      • Hotel & Travel
      • Hosted Dealer Program
      • FAQ
      • Mobile App
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Resources
      • Exhibitor Tips
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Best Of Awards
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe

DealerPoint: May 21-23, 2024
Conference & Expo:
October 8-10, 2024

REGISTER NOW EXHIBIT / INQUIRE
Q

NEWS:

Industry Press Releases
September 8, 2021

Applied Concepts Hires Automotive Industry Veterans Following Recent Acquisition

Posts:
Industry Press Releases
September 8, 2021

Applied Concepts Hires Automotive Industry Veterans Following Recent Acquisition

Announcement from Applied Concepts

Sales and performance training company brings three former Cox Automotive executives onboard as part of company relaunch

Applied Concepts, the largest auto dealership sales and performance training company in the country, has hired three former Cox Automotive executives for senior positions within the company. The company’s new hires, as well as its new and updated training programs, courses and coaching products, are part of an overall relaunch of the company following its recent acquisition.

Brett Kelly was hired as executive vice president of dealer performance. With more than 20 years in the auto industry, Kelly spent 15 years at Cox Automotive where he led several brand growth initiatives including Autotrader, VAuto, Vin Solutions, Haystak Digital Marketing and Dealer.com. Kelly is responsible for the product and customer success departments as well as business development. He will champion the company’s recently launched training and coaching offerings and work with clients to develop customized programs best suited to their needs and ensure they are using the programs to their full potential.

Anthony Sudon was hired as director of customer success. Previously, Sudon held executive positions at Dealer.com and Haystak Digital Marketing and brings expertise in performance improvement strategies. Sudon is responsible for the company’s customer success department and managing a team of customer-facing account managers.

Jeff Wheeler, hired as the company’s director of people and culture, has championed talent development at VinSolutions, Kelley Blue Book and Autotrader. He provides a wealth of experience building high-performing, customer-driven teams. Wheeler is responsible for the company’s human resources function focusing on talent acquisition and development. He is also providing counsel to senior management on the implementation of new company initiatives and structures.

“Brett, Anthony and Jeff all have extensive experience in their respective areas and are a tremendous asset to the company and our clients,” said Jason Jones, CEO of Applied Concepts. “We are continuing to recruit innovative talent as we begin this new chapter in the company’s history and better help dealerships adapt to today’s evolving auto consumer and train their teams to adopt modern auto retailing best practices.”

Additionally, Jose Morales, a key account manager, was promoted to director of strategic partnerships. Morales is considered one of the industry’s top lead handling experts and has trained thousands of front-line dealership personnel and been a featured presenter at dealerships across North America. In his new position, Morales is responsible for developing relationships and partnerships with auto groups, manufacturers and other strategic third parties. He also speaks at trade shows and industry conferences on sales and performance-related topics.

Applied Concepts provides sales and performance training and coaching for employees of auto dealerships to improve the way they connect and communicate with customers. The company has partnerships with more than 3,000 dealerships across the country and has conducted more than 2 million training and coaching sessions. A wide variety of programs and topics are offered through live, one-on-one remote training and coaching as well as an e-learning platform. The company was founded in 1983 and acquired in 2019 by CEO Jason Jones, along with a growth-oriented Boston-based private equity firm, with the mission of turning it into the definitive source of training in the automotive industry. The company is based in Lake Mary, Florida. More information is available online at AppliedConcepts.com, on Facebook and LinkedIn.

Industry Press Releases

SHARE

Share on Email
Share on Linkedin
Share on Facebook
Share on Pinterest
Share on Twitter
← Previous Article Next Article →
Posts Dealer/GM News

New Research Reveals Age and Gender Differences in Vehicle Add-On Purchases

When consumers purchase cars at an auto dealer, they often buy supplemental products and services called voluntary protection products (VPPs). These provide additional coverage and protection for certain vehicle components or services not covered by
Posts Dealer/GM News

Nearly 4,000 Car Dealers Ask President Biden to Slow Down EV Push

Car dealers are asking President Joe Biden to “tap the brakes” in his administration’s electric vehicle (EV) push. A total of 3,882 franchised car dealers the U.S., calling themselves the EV Voice of the Customer, published the letter on No
Posts Dealer/GM News

New Research Reveals Age and Gender Differences in Vehicle Add-On Purchases

When consumers purchase cars at an auto dealer, they often buy supplemental products and services called voluntary protection products (VPPs). These provide additional coverage and protection for certain vehicle components or services not covered by
Posts Data & Analytics

Digital Retailing Continues to Grow at Auto Dealerships

A recent report found car dealers offering consumers the ability to do a deal online has grown to 40% in the last year—but an urgent need to cutdown on repetitive steps happening in the showroom. Nearly all car dealers currently using digital retai
Posts Dealer/GM News

Ciocca Agrees to Purchase 10 More Pennsylvania Dealerships

The Ciocca Dealership group is growing its holdings in Pennsylvania. The agreement has Ciocca purchasing Apple Automotive, the automotive division of York County, Pa- based Stewart Companies. Terms of the deal was not disclosed, with the final transa
Posts Dealer/GM News

Mercedes Launches First Charging Hub in U.S.

Mercedes-Benz is offering a change to the way Americans charge their vehicles in the same way Starbucks altered the routine of getting a cup of coffee. Mercedes, in a joint venture with MN8 Energy to launch a network of premium electric vehicle (EV)
Posts Digital DealerEveryone

Digital Dealer Unveils New Branding & Announces Launch of DealerPoint, Offering Targeted Networking and Driving Innovation

Digital Dealer has revealed its new branding and announced the launch of DealerPoint, a dynamic addition to its event portfolio.   This unveiling of the refreshed logos marks a symbolic step forward for Digital Dealer, aligning with its commitment
Posts Dealer/GM News

Hyundai Dealers Will Be the First to Sell Cars Through Amazon Platforms

Amazon is getting into the (virtual) car dealership business. At the Los Angeles Auto Show Nov. 16, the Seattle-based online behemoth announced auto dealers for the first time will be able to sell vehicles on Amazon’s U.S. store in 2024—with Hyun

NEWSLETTER

SUBSCRIBE

DEALER MAGAZINE

Dealer Magazine March/April 2023 Issue Featuring an Interview with NADA 2023 Chairman
MAGAZINE

Explore All Our Brands

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.

ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS   DO NOT SELL MY PERSONAL INFORMATION   TERMS OF USE   PRIVACY POLICY