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Pre-Owned Sales & Marketing Strategies
February 8, 2013

vAuto Genius Labs Announces Key AutoVisor Integrations AutoTrader, Kelley Blue Book’s KBB.com, CARFAX, DealerRater Enhance Confidence-Building Sales Tool

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Pre-Owned Sales & Marketing Strategies
February 8, 2013

vAuto Genius Labs Announces Key AutoVisor Integrations AutoTrader, Kelley Blue Book’s KBB.com, CARFAX, DealerRater Enhance Confidence-Building Sales Tool

OAK BROOK, IL  – vAuto Genius Labs announces that its AutoVisor tool now integrates with AutoTrader.com, Kelley Blue Book’s KBB.com, CARFAX and DealerRater. These integrations make AutoVisor the only used vehicle sales tool that gives dealers and their customers greater confidence in every deal.

“These integrations give dealers a compelling and powerful tool that ensures their sales teams consistently present each used vehicle and asking price in the best possible light—and deliver a great experience,” says Dale Pollak, vAuto founder. “Likewise, with all this information from recognized sources right at hand, buyers have greater confidence that they’ve found the right car at a good price, and can trust the dealer.”

Powered by vAuto’s Live Market View technology, dealers can generate real-time AutoVisor reports with a single click when a customer indicates interest in a vehicle. Each on-demand report details the car’s condition/mileage, reviews and specifications; compares the car and its price with similar units in the market; and highlights customer reviews and testimonials about the dealership.

“Dealers can share AutoVisor reports with customers in any manner they choose,” says Todd Kinzle, director of operations for vAuto Genius Labs. “In the showroom or on the lot, dealer sales teams can create and share AutoVisor reports on a desktop or mobile display.

“In addition, dealers can include an AutoVisor icon on their AutoTrader.com used vehicle listings, giving consumers one-click access to AutoVisor reports,” Kinzle says.

vAuto Genius Labs will be showcasing AutoVisor at the upcoming National Automobile Dealers Association convention (Booth #842) in Orlando.

How AutoVisor Builds Two-Way Confidence

Today’s announced integrations with Kelley Blue Book’s KBB.com, CARFAX and DealerRater bring trusted third-party sources and information to AutoVisor reports. The AutoVisor reports combine this information into sections that address the three most-critical questions every used vehicle buyer brings to the table:

Is this the right car? AutoVisor reports highlight vehicle photos, equipment/trim options, as well as reliability, safety and performance specifications and available warranties. The reports include CARFAX vehicle condition/history reports and expert/consumer reviews from KBB.com. The goal: Help dealership sales teams and their customers quickly determine if a used vehicle fits their needs and preferences.

Is this the right deal? Every AutoVisor report shows up-to-the-minute market comparisons of available and recently sold vehicles to underscore why a dealer’s asking price represents a good deal. The reports also highlight Kelley Blue Book® Suggested Retail Price and other third-party references for additional real-time market pricing validation.

Is this the right dealer? AutoVisor reports combine customer reviews and testimonials from DealerRater and other sources to help dealer sales teams consistently and effectively echo the “why buy with us?” value proposition consumers look for online.

“The early reviews from dealers are extremely positive,” Kinzle says. “They love AutoVisor’s one-click convenience and the way it builds confidence and trust on both sides of the sales desk.”

About vAuto
vAuto provides innovative technology, tools and business intelligence to help dealers improve their used vehicle department sales and profits. vAuto’s Provision Suite offers premium products that guide used vehicle acquisition, appraisals, pricing, merchandising and transparent sales processes for dealers based on real-time supply-and-demand data in their markets. vAuto Genius Labs provides smart, simple and stand-alone solutions that address everyday used vehicle management challenges. Today, thousands of dealerships across the United States and Canada rely on vAuto’s industry-leading solutions. vAuto’s visionary founder Dale Pollak has just released Velocity Overdrive: The Road to Reinvention. The book is the third in his best-selling Velocity series, which guides dealers to greater success through the Velocity Method of Management. Headquartered in the Chicago suburb of Oak Brook, IL, vAuto maintains a research and development center in Austin, TX, and field office in Longmont, CO. vAuto is a wholly owned subsidiary of AutoTrader Group. Additional information about vAuto is available at www.vauto.com.

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