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Pre-Owned Sales & Marketing Strategies | Trending Industry News | Vendors
October 7, 2016

SUVs and CUVs See the Best Retention Out of all Segments

Posts:
Pre-Owned Sales & Marketing Strategies | Trending Industry News | Vendors
October 7, 2016

SUVs and CUVs See the Best Retention Out of all Segments

Six Out Of Eight SUV/CUV Segments See Sept. Retention Better Than -2.0%
LAWRENCEVILLE, Ga. (October 6, 2016) – According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.3% during September, just slightly better than in August (-2.4%). Cars overall saw lower retention in September, ending the month at -2.6% compared with –1.8% in August. Trucks as a whole finished at -2.0% in September. All vehicles are currently averaging a 12-month depreciation change of -16.6%.

Sporty Cars and Prestige Luxury Cars saw the highest depreciation during September, both at a rate of -3.7%. Vehicles in the Sporty Car segment include the Acura RSX, Chevy Camaro, Ford Mustang and the Mazda RX8. Vehicles in this segment finished the month with an average price of $14,398, a -17.5% change from year-ago levels ($17,445). Vehicles in the Prestige Luxury Car segment include the Jaguar XJ, Lexus LX 400, Tesla Model S and the Mercedes-Benz 400 Series. Vehicles in Prestige Luxury Car segment ended September with an average price of $14,398, a -17.5% change from year-ago levels ($17,445).

Sub-Compact Luxury CUVs saw the strongest retention during August at -1.2%. Vehicles in this segment include the Audi Q3, BMW X1, Mercedes-Benz GLA Class, and the Mini Cooper Countryman. Vehicles in this segment finished the month with an average price of $19,557 a -17.8% change from a year ago ($23,793).

There were eight other segments besides Sub-Compact Luxury Cars that saw a retention rate of -1.9% or above. Those segments were Full-Size Pickups (-1.9%), Compact Crossovers (-1.9%), Mid-Size Luxury CUV/SUV (-1.9%), Sub-Compact Car (-1.9%), Full-Size Luxury CUV/SUV (-1.7%), Compact Luxury CUV/SUV (-1.7%), Small Pickup (-1.6%) and Sub-Compact Crossover (-1.5%).

“This past month all segments seemed to have retained their values slightly better than they did the previous month,” said Anil Goyal, Senior Vice President of Automotive Valuation and Analytics.  “This is likely due to typical market fluctuation, however it appears as though some truck segments are beginning to feel more depreciation than in recent months.”

10/1/15 9/1/16  1M Chg 10/1/16  12M Chg
Category $ $ % $ %
All Vehicles 18,537 15,810 -2.3% 15,453 -16.6%
Car 14,853 12,284 -2.6% 11,963 -19.5%
Truck 22,862 19,949 -2.0% 19,551 -14.5%
Domestic Car 13,472 11,378 -2.8% 11,055 -17.9%
Domestic Truck 23,117 20,259 -2.1% 19,834 -14.2%
Import Car 15,721 12,854 -2.5% 12,534 -20.3%
Import Truck 22,391 19,375 -1.8% 19,027 -15.0%
Sporty Car 17,445 14,958 -3.7% 14,398 -17.5%
Prestige Luxury Car 49,431 40,173 -3.7% 38,691 -21.7%
Compact Van 14,764 11,418 -3.1% 11,061 -25.1%
Full-Size Car 16,220 14,180 -2.9% 13,767 -15.1%
Luxury Car 28,854 22,517 -2.8% 21,886 -24.1%
Compact Car 10,592 8,737 -2.8% 8,495 -19.8%
Near Luxury Car 22,296 18,213 -2.7% 17,725 -20.5%
Minivan 20,405 17,135 -2.3% 16,741 -18.0%
Full-Size Crossover/SUV 32,021 284,47 -2.2% 27,826 -13.1%
Mid-Size Crossover/SUV 20,312 17,640 -2.2% 17,260 -15.0%
Full-Size Van 22,590 19,881 -2.1% 19,461 -13.8%
Premium Sporty Car 51,693 43,034 -2.1% 42,127 -18.5%
Mid-Size Car 12,285 10,262 -2.0% 10,060 -18.1%
Full-Size Pickup 26,592 23,767 -1.9% 23,304 -12.4%
Compact Crossover/SUV 16,435 14,054 -1.9% 13,785 -16.1%
Mid-Size Luxury CUV/SUV 29,452 24,972 -1.9% 24,506 -16.8%
Sub-Compact Car 8,980 6,972 -1.9% 6,842 -23.8%
Full-Size Luxury CUV/SUV 43,605 36,926 -1.7% 36,286 -16.8%
Compact Luxury CUV/SUV 28,006 23,520 -1.7% 23,125 -17.4%
Small Pickup 21,410 19,809 -1.6% 19,500 -8.9%
Sub-Compact Crossover 14,235 11,737 -1.5% 11,556 -18.8%
Sub-Compact Luxury CUV 23,793 19,800 -1.2% 19,557 -17.8%

About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland. For more information, please visit BlackBook.com or call 800.554.1026.

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