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Pre-Owned Sales & Marketing Strategies
February 16, 2012

General Manager of Dominion Dealer Solutions Explains How To Unlock Potential Used Inventory Treasures from the CRM

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Pre-Owned Sales & Marketing Strategies
February 16, 2012

General Manager of Dominion Dealer Solutions Explains How To Unlock Potential Used Inventory Treasures from the CRM

Glen Garvin, group general manager, Dominion Dealer Solutions, is sharing his expertise with automotive dealers and managers on how to unlock potential used inventory treasures from the CRM.

Tight vehicle supply is one of the biggest challenges facing car dealers in 2012. Declining new car sales in 2008 and 2009, along with the destruction of over 700,000 vehicles in the Cash For Clunkers program, has caused the supply of used vehicles to fall to record levels. Successful dealers will need to use both creativity and technology to ensure they have a steady supply of good, clean used vehicles. You will be able to learn and discuss practical ways you can improve your sourcing for used vehicles using both traditional and progressive techniques.

What will you learn and what action items will you take back to the dealership?

1. How to predict future shortages or surpluses of used vehicles.

2. Learn how dealers are using technology to open up their “selection set” of potential used vehicles to retail.

3. Learn steps necessary to use dealers’ Social Network to help solve supply issues.

4. How to unlock the potential used inventory treasures from your CRM.

Glen Garvin, group general manager, Dominion Dealer Solutions. Garvin has been with Dominion Dealer Solutions since his business was acquired in 2000. Starting as an account representative, he eventually became a partner in the Rolling Maronie franchise prior to the acquisition by Dominion. He relocated to Jacksonville, Florida and was instrumental in transitioning the companies’ absorption into Dealer Specialties in 2002. In 2005, Dealer Specialties consolidated offices and he played a key role in transitioning the company-owned operation from Florida to Monroe, OH to put all of Dealer Specialties under one roof. Garvin was the East Coast general manager before being promoted in 2006 to general manager of Dealer Specialties and now group general manager at Dominion Dealer Solutions. Prior to working with Rolling Maronie, he worked for Aztec Systems, which did the data aggregation and compilation for the Zagat Restaurant Survey from 1985 until 1993.

Garvin graduated from the Maxwell School of Management at Syracuse University with a degree in business administration.

A 12th Digital Dealer® Conference & Exposition Featured Speaker: Glen Garvin presents:  Unlocking Potential Used Inventory Treasures from your CRM: Attendees will learn and discuss practical ways they can improve their sourcing for used vehicles using both traditional and progressive techniques.

We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.

www.DigitalDealerConference.com

 

Pre-Owned Sales & Marketing Strategies

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