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Developing the Right Training Program
Whether you are training new sales consultants or just want to upgrade your sales team’s skills, deciding between online and instructor-led training can be a challenge. In the end, the…
Dealer NewsThe ABCs of Common-Sense Advertising
‘Tiny’ wrote me a great letter recently on the ABCs of common sense advertising. ‘Tiny’ is a lawyer-turned-car dealer who married into an ‘automotive’ family in 1985. His real name…
Dealer NewsGet Rid of the Scripts – Master Communications
Business development seems to have many perceptions of its functionality. From my experience, Business development is more than a department. It is a mindset translated into a team’s actions or…
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