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Insights
A Fresh Look at Internet Leads
My first GSM told me that customers would tell me how to sell them – I just had to listen. I’ve carried that belief with me throughout my career and…
Dealer NewsOne Year from Today
In October, I unveiled an updated ACES (Automotive Continuum of E-commerce Success) chart at the well-attended 9th Digital Dealer Conference in Las Vegas. With the 2011 edition of this popular…
Dealer NewsTaking the Business Back to its Roots
It is no secret that customers are using the Internet to broadcast their buying experiences, and in doing so, directing customers toward or away from your dealership, many times without…
Event News



