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DealerPoint
Insights
What’s Hot for 2011?
Every sales person claims that they have the greatest opportunity that you can’t live without. A key is testing and validating opportunities that make logical sense. Are these concepts producing…
Dealer NewsBranding or Customer Acquisition: What is the Goal of your Online Marketing?
Twenty years ago, branding and marketing decisions were easy. Think about it: Who bought your radio and television advertising? Who approved and often appeared in your commercials and print ads?…
Dealer NewsAn Unexpected Threat to your Dealership
Negative and intentionally false online comments In 2010 dealers spent more on online advertisements than print media. The explanation is simple: Greater than three-fourths of new-vehicle buyers (79%) use the…
Dealer News



